| Year |
Citation |
Score |
| 2020 |
Jindal P, Zhu T, Chintagunta PK, Dhar SK. Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types: Journal of Marketing. 84: 114-132. DOI: 10.2139/Ssrn.3127580 |
0.494 |
|
| 2019 |
Ozturk OC, Chintagunta PK, Venkataraman S. Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors Marketing Science. 38: 296-316. DOI: 10.1287/Mksc.2018.1138 |
0.398 |
|
| 2019 |
Park KM, Chintagunta PK, Suk I. Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising: Journal of Marketing Research. 56: 37-56. DOI: 10.1177/0022243718820560 |
0.542 |
|
| 2018 |
Rossi F, Chintagunta PK. Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway Marketing Science. 37: 753-770. DOI: 10.2139/Ssrn.2819084 |
0.574 |
|
| 2018 |
Chintagunta PK, Qin MS, Vitorino MA. Licensing and price competition in tied-goods markets: An application to the single-serve coffee system industry Marketing Science. 37: 883-911. DOI: 10.1287/Mksc.2018.1114 |
0.79 |
|
| 2018 |
Bruno HA, Cebollada J, Chintagunta PK. Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior Marketing Science. 37: 631-648. DOI: 10.1287/Mksc.2018.1088 |
0.372 |
|
| 2018 |
Sahni NS, Wheeler SC, Chintagunta P. Personalization in Email Marketing: The Role of Noninformative Advertising Content Marketing Science. 37: 236-258. DOI: 10.1287/Mksc.2017.1066 |
0.774 |
|
| 2017 |
Sahni NS, Zou D, Chintagunta PK. Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments Management Science. 63: 2688-2705. DOI: 10.2139/Ssrn.2530290 |
0.779 |
|
| 2017 |
Liu H, Liu Q, Chintagunta PK. Promotion Spillovers: Drug Detailing in Combination Therapy Marketing Science. 36: 382-401. DOI: 10.2139/Ssrn.2406363 |
0.54 |
|
| 2017 |
Honka E, Chintagunta PK. Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry Marketing Science. 36: 21-42. DOI: 10.2139/Ssrn.2345449 |
0.792 |
|
| 2017 |
Bala R, Bhardwaj P, Chintagunta PK. Pharmaceutical Product Recalls: Category Effects and Competitor Response Marketing Science. 36: 931-943. DOI: 10.1287/Mksc.2017.1054 |
0.551 |
|
| 2016 |
Cem Ozturk O, Venkataraman S, Chintagunta PK. Price reactions to rivals’ local channel exits Marketing Science. 35: 588-604. DOI: 10.2139/Ssrn.2566834 |
0.544 |
|
| 2016 |
Orhun AY, Venkataraman S, Chintagunta PK. Impact of competition on product decisions: Movie choices of exhibitors Marketing Science. 35: 73-92. DOI: 10.2139/Ssrn.2215111 |
0.428 |
|
| 2016 |
Chintagunta P, Hanssens DM, Hauser JR. Marketing and Data Science: Together the Future is Ours Gfk Marketing Intelligence Review. 8: 18-23. DOI: 10.1515/Gfkmir-2016-0011 |
0.523 |
|
| 2016 |
Rossi F, Chintagunta PK. Price transparency and retail prices: Evidence from fuel price signs in the Italian highway system Journal of Marketing Research. 53: 407-423. DOI: 10.1509/Jmr.14.0411 |
0.563 |
|
| 2016 |
Chintagunta P, Hanssens DM, Hauser JR. Editorial—Marketing Science and Big Data Marketing Science. 35: 341-342. DOI: 10.1287/Mksc.2016.0996 |
0.337 |
|
| 2016 |
Dong X, Chintagunta PK. Satisfaction spillovers across categories Marketing Science. 35: 275-283. DOI: 10.1287/Mksc.2015.0941 |
0.405 |
|
| 2015 |
Tsai Y, Dev Cs, Chintagunta P. What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry Journal of Marketing Research. 52: 865-878. DOI: 10.1509/Jmr.13.0221 |
0.621 |
|
| 2015 |
Sriram S, Chintagunta PK, Manchanda P. Service quality variability and termination behavior Management Science. 61: 2739-2759. DOI: 10.1287/Mnsc.2014.2105 |
0.312 |
|
| 2014 |
Berry S, Khwaja A, Kumar V, Musalem A, Wilbur KC, Allenby G, Anand B, Chintagunta P, Hanemann WM, Jeziorski P, Mele A. Structural models of complementary choices Marketing Letters. 25: 245-256. DOI: 10.1007/S11002-014-9309-Y |
0.305 |
|
| 2013 |
Gopinath S, Chintagunta PK, Venkataraman S. Blogs, advertising, and local-market movie box office performance Management Science. 59: 2635-2654. DOI: 10.1287/Mnsc.2013.1732 |
0.528 |
|
| 2013 |
Chintagunta P, Hanssens D, Hauser JR, Raju JS, Srinivasan K, Staelin R. Marketing Science: A strategic review Marketing Science. 32: 4-7. DOI: 10.1287/Mksc.1120.0763 |
0.434 |
|
| 2012 |
Chintagunta PK, Goettler RL, Kim M. New drug diffusion when forward-looking physicians learn from patient feedback and detailing Journal of Marketing Research. 49: 807-821. DOI: 10.1509/Jmr.11.0114 |
0.608 |
|
| 2012 |
Chintagunta PK, Chu J, Cebollada J. Quantifying transaction costs in online/off-line grocery channel choice Marketing Science. 31: 96-114. DOI: 10.1287/Mksc.1110.0678 |
0.589 |
|
| 2012 |
Chintagunta PK, Lee J. A pre-diffusion growth model of intentions and purchase Journal of the Academy of Marketing Science. 40: 137-154. DOI: 10.1007/S11747-011-0273-2 |
0.408 |
|
| 2012 |
Kim M, Chintagunta PK. Investigating brand preferences across social groups and consumption contexts Quantitative Marketing and Economics. 10: 305-333. DOI: 10.1007/S11129-011-9117-0 |
0.605 |
|
| 2011 |
Chu J, Chintagunta PK. An empirical test of warranty theories in the U.S.computer server and automobile markets Journal of Marketing. 75: 75-92. DOI: 10.1509/Jmkg.75.2.75 |
0.688 |
|
| 2011 |
Chintagunta PK, Desai PS. Introduction to the special issue on marketing within the enterprise and beyond Management Science. 57: 1511. DOI: 10.1287/Mnsc.1110.1432 |
0.473 |
|
| 2011 |
Chintagunta PK, Nair HS. Structural workshop paper discrete-choice models of consumer demand in marketing Marketing Science. 30: 977-996. DOI: 10.1287/Mksc.1110.0674 |
0.774 |
|
| 2011 |
Kumar V, Sriram S, Luo A, Chintagunta PK. Assessing the effect of marketing investments in a business marketing context Marketing Science. 30: 924-940. DOI: 10.1287/Mksc.1110.0661 |
0.508 |
|
| 2011 |
Dong X, Chintagunta PK, Manchanda P. A new multivariate count data model to study multi-category physician prescription behavior Quantitative Marketing and Economics. 9: 301-337. DOI: 10.1007/S11129-011-9102-7 |
0.4 |
|
| 2010 |
Briesch RA, Chintagunta PK, Matzkin RL. Nonparametric discrete choice models with unobserved heterogeneity Journal of Business and Economic Statistics. 28: 291-307. DOI: 10.2139/Ssrn.1010369 |
0.395 |
|
| 2010 |
Chintagunta PK, Gopinath S, Venkataraman S. The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets Marketing Science. 29: 944-957. DOI: 10.1287/Mksc.1100.0572 |
0.551 |
|
| 2010 |
Liu H, Chintagunta PK, Zhu T. Complementarities and the demand for home broadband internet services Marketing Science. 29: 701-720. DOI: 10.1287/Mksc.1090.0551 |
0.637 |
|
| 2010 |
Nam S, Manchanda P, Chintagunta PK. The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service Marketing Science. 29: 690-700. DOI: 10.1287/Mksc.1090.0550 |
0.553 |
|
| 2010 |
Dubé JPH, Hitsch GJ, Chintagunta PK. Tipping and concentration in markets with indirect network effects Marketing Science. 29: 216-249. DOI: 10.1287/Mksc.1090.0541 |
0.501 |
|
| 2010 |
Sriram S, Chintagunta PK, Agarwal MK. Investigating consumer purchase behavior in related technology product categories Marketing Science. 29: 291-314. DOI: 10.1287/Mksc.1090.0506 |
0.5 |
|
| 2010 |
Chu J, Arce-Urriza M, Cebollada-Calvo JJ, Chintagunta PK. An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics Journal of Interactive Marketing. 24: 251-268. DOI: 10.1016/J.Intmar.2010.07.004 |
0.658 |
|
| 2009 |
Dong X, Manchanda P, Chintagunta PK. Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior Journal of Marketing Research. 46: 207-221. DOI: 10.1509/Jmkr.46.2.207 |
0.466 |
|
| 2009 |
Briesch RA, Chintagunta PK, Fox EJ. How does assortment affect grocery store choice? Journal of Marketing Research. 46: 176-189. DOI: 10.1509/Jmkr.46.2.176 |
0.567 |
|
| 2009 |
Chintagunta P, Desai P. Call for Papers---Special Issue of Management Science: Marketing Within the Enterprise and Beyond: Submission deadline: February 26, 2010 Management Science. 55: 1897-1897. DOI: 10.1287/Mnsc.1090.1108 |
0.428 |
|
| 2009 |
Chintagunta P, Desai P. Call for Papers--Special Issue of Management Science: Marketing Within the Enterprise and Beyond Management Science. 55: 2044-2044. DOI: 10.1287/Mnsc.1090.1092 |
0.428 |
|
| 2009 |
Chu J, Chintagunta PK. Quantifying the economic value of warranties in the U.S. server market Marketing Science. 28: 99-121. DOI: 10.1287/Mksc.1080.0380 |
0.733 |
|
| 2009 |
Kopalle P, Biswas D, Chintagunta PK, Fan J, Pauwels K, Ratchford BT, Sills JA. Retailer Pricing and Competitive Effects Journal of Retailing. 85: 56-70. DOI: 10.1016/J.Jretai.2008.11.005 |
0.562 |
|
| 2009 |
Sigué SP, Chintagunta P. Advertising strategies in a franchise system European Journal of Operational Research. 198: 655-665. DOI: 10.1016/J.Ejor.2008.09.027 |
0.375 |
|
| 2009 |
Chintagunta PK, Jiang R, Jin GZ. Information, learning, and drug diffusion: The case of Cox-2 inhibitors Quantitative Marketing and Economics. 7: 399-443. DOI: 10.1007/S11129-009-9072-1 |
0.369 |
|
| 2009 |
Chintagunta PK, Nair HS, Sukumar R. Measuring marketing-mix effects in the 32/64 bit video-game console market Journal of Applied Econometrics. 24: 421-445. DOI: 10.1002/Jae.1056 |
0.76 |
|
| 2009 |
Chintagunta P, Franses PH, Paap R. Introduction to the special issue on new econometric models in marketing Journal of Applied Econometrics. 24: 375-376. DOI: 10.1002/Jae.1055 |
0.558 |
|
| 2009 |
Liu H, Chintagunta PK. Pricing under network effects Handbook of Pricing Research in Marketing. 435-450. |
0.388 |
|
| 2008 |
Chu J, Chintagunta P, Cebollada J. Research Note---A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels Marketing Science. 27: 283-299. DOI: 10.1287/Mksc.1070.0288 |
0.705 |
|
| 2007 |
Song I, Chintagunta PK. A discrete-continuous model for multicategory purchase behavior of households Journal of Marketing Research. 44: 595-612. DOI: 10.1509/Jmkr.44.4.595 |
0.7 |
|
| 2007 |
Chu J, Chintagunta PK, Vilcassim NJ. Assessing the economic value of distribution channels: An application to the personal computer industry Journal of Marketing Research. 44: 29-41. DOI: 10.1509/Jmkr.44.1.29 |
0.676 |
|
| 2007 |
Dixit A, Chintagunta PK. Learning and exit behavior of new entrant discount airlines from city-pair markets Journal of Marketing. 71: 150-168. DOI: 10.1509/Jmkg.71.2.150 |
0.569 |
|
| 2007 |
Narayanan S, Chintagunta PK, Miravete EJ. The role of self selection, usage uncertainty and learning in the demand for local telephone service Quantitative Marketing and Economics. 5: 1-34. DOI: 10.1007/S11129-006-9015-Z |
0.623 |
|
| 2006 |
Manchanda P, Dubé JP, Goh KY, Chintagunta PK. The effect of banner advertising on Internet purchasing Journal of Marketing Research. 43: 98-108. DOI: 10.1509/Jmkr.43.1.98 |
0.677 |
|
| 2006 |
Song I, Chintagunta PK. Measuring cross-category price effects with aggregate store data Management Science. 52: 1594-1609. DOI: 10.1287/Mnsc.1060.0563 |
0.698 |
|
| 2006 |
Venkatesh R, Chintagunta P, Mahajan V. Research NoteSole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands Management Science. 52: 613-622. DOI: 10.1287/Mnsc.1050.0457 |
0.452 |
|
| 2006 |
Sriram S, Chintagunta PK, Neelamegham R. Effects of brand preference, product attributes, and marketing mix variables in technology product markets Marketing Science. 25: 440-456. DOI: 10.1287/Mksc.1050.0188 |
0.586 |
|
| 2006 |
Chintagunta P, Erdem T, Rossi PE, Wedel M. Structural modeling in marketing: Review and assessment Marketing Science. 25: 604-616. DOI: 10.1287/Mksc.1050.0161 |
0.518 |
|
| 2006 |
Hansen K, Singh V, Chintagunta P. Understanding Store-Brand Purchase Behavior Across Categories Marketing Science. 25: 75-90. DOI: 10.1287/Mksc.1050.0151 |
0.476 |
|
| 2006 |
Chintagunta PK, Kadiyali V, Vilcassim NJ. Endogeneity and simultaneity in competitive pricing and advertising: A logit demand analysis Journal of Business. 79: 2761-2787. DOI: 10.1086/507998 |
0.527 |
|
| 2005 |
Bell DR, Bonfrer A, Chintagunta PK. Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates Journal of Marketing Research. 42: 169-182. DOI: 10.1509/Jmkr.42.2.169.62294 |
0.458 |
|
| 2005 |
Chintagunta PK, Dubé JP. Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store data Journal of Marketing Research. 42: 368-379. DOI: 10.1509/Jmkr.2005.42.3.368 |
0.492 |
|
| 2005 |
Narayanan S, Manchanda P, Chintagunta PK. Temporal differences in the role of marketing communication in new product categories Journal of Marketing Research. 42: 278-290. DOI: 10.1509/Jmkr.2005.42.3.278 |
0.691 |
|
| 2005 |
Chintagunta P, Dubé JP, Goh KY. Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models Management Science. 51: 832-849. DOI: 10.1287/Mnsc.1040.0323 |
0.747 |
|
| 2005 |
Nair H, Dubé J, Chintagunta P. Accounting for Primary and Secondary Demand Effects with Aggregate Data Marketing Science. 24: 444-460. DOI: 10.1287/Mksc.1040.0101 |
0.739 |
|
| 2005 |
Sudhir K, Chintagunta PK, Kadiyali V. Time-varying competition Marketing Science. 24: 96-109. DOI: 10.1287/Mksc.1040.0074 |
0.507 |
|
| 2005 |
Chintagunta PK, Desiraju R. Strategic pricing and detailing behavior in international markets Marketing Science. 24: 67-80. DOI: 10.1287/Mksc.1030.0029 |
0.547 |
|
| 2004 |
Manchanda P, Rossi PE, Chintagunta PK. Response modeling with nonrandom marketing-mix variables Journal of Marketing Research. 41: 467-478. DOI: 10.1509/Jmkr.41.4.467.47005 |
0.493 |
|
| 2004 |
Varki S, Chintagunta PK. The augmented latent class model: Incorporating additional heterogeneity in the latent class model for panel data Journal of Marketing Research. 41: 226-233. DOI: 10.1509/Jmkr.41.2.226.28666 |
0.481 |
|
| 2004 |
Narayanan S, Desiraju R, Chintagunta PK. Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions Journal of Marketing. 68: 90-105. DOI: 10.1509/Jmkg.68.4.90.42734 |
0.711 |
|
| 2004 |
Bonfrer A, Chintagunta PK. Store brands: Who buys them and what happens to retail prices when they are introduced? Review of Industrial Organization. 24: 195-218. DOI: 10.1023/B:Reio.0000033352.19694.4A |
0.587 |
|
| 2004 |
Neelamegham R, Chintagunta PK. Modeling and Forecasting the Sales of Technology Products Qme-Quantitative Marketing and Economics. 2: 195-232. DOI: 10.1023/B:Qmec.0000037077.02026.50 |
0.561 |
|
| 2004 |
Nair H, Chintagunta PK, Dube JH. Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants Qme-Quantitative Marketing and Economics. 2: 23-58. DOI: 10.1023/B:Qmec.0000017034.98302.44 |
0.723 |
|
| 2004 |
Manchanda P, Chintagunta PK. Responsiveness of physician prescription behavior to salesforce effort: An individual level analysis Marketing Letters. 15: 129-145. DOI: 10.1023/B:Mark.0000047389.93584.09 |
0.455 |
|
| 2004 |
Desiraju R, Nair H, Chintagunta P. Diffusion of new pharmaceutical drugs in developing and developed nations International Journal of Research in Marketing. 21: 341-357. DOI: 10.1016/J.Ijresmar.2004.05.001 |
0.655 |
|
| 2003 |
Seetharaman PB, Chintagunta PK. The proportional hazard model for purchase timing: A comparison of alternative specifications Journal of Business and Economic Statistics. 21: 368-382. DOI: 10.1198/073500103288619025 |
0.466 |
|
| 2003 |
Song I, Chintagunta PK. A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category Qme-Quantitative Marketing and Economics. 1: 371-407. DOI: 10.1023/B:Qmec.0000004843.41279.F3 |
0.726 |
|
| 2003 |
Chintagunta PK, Dubé J, Singh V. Balancing Profitability and Customer Welfare in a Supermarket Chain Qme-Quantitative Marketing and Economics. 1: 111-147. DOI: 10.1023/A:1023534028314 |
0.522 |
|
| 2002 |
Chintagunta PK. Investigating category pricing behavior at a retail chain Journal of Marketing Research. 39: 141-154. DOI: 10.1509/Jmkr.39.2.141.19090 |
0.552 |
|
| 2002 |
Chintagunta PK, Bonfrer A, Song I. Investigating the effects of store-brand introduction on retailer demand and pricing behavior Management Science. 48: 1242-1267. DOI: 10.1287/Mnsc.48.10.1242.274 |
0.685 |
|
| 2002 |
Briesch RA, Chintagunta PK, Matzkin RL. Semiparametric estimation of brand choice behavior Journal of the American Statistical Association. 97: 973-982. DOI: 10.1198/016214502388618762 |
0.576 |
|
| 2002 |
Dubé JP, Chintagunta P, Petrin A, Bronnenberg B, Goettler R, Seetharaman PB, Sudhir K, Thomadsen R, Zhao Y. Structural Applications of the Discrete Choice Model Marketing Letters. 13: 207-220. DOI: 10.1023/A:1020266620866 |
0.404 |
|
| 2001 |
Chintagunta PK. Endogeneity and heterogeneity in a probit demand model: Estimation using aggregate data Marketing Science. 20: 442-456. DOI: 10.1287/Mksc.20.4.442.9751 |
0.595 |
|
| 2001 |
Chintagunta P, Kyriazidou E, Perktold J. Panel data analysis of household brand choices Journal of Econometrics. 103: 111-153. DOI: 10.1016/S0304-4076(01)00041-0 |
0.431 |
|
| 2000 |
Kadiyali V, Chintagunta P, Vilcassim N. Manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market Marketing Science. 19: 127-148. DOI: 10.1287/Mksc.19.2.127.11805 |
0.475 |
|
| 1999 |
Kapuscinski R, Tayur S, Chintagunta PK, Shepherd DA. Venture Capitalists' Assessment of New Venture Survival Management Science. 45: 621-632. DOI: 10.1287/Mnsc.45.5.621 |
0.346 |
|
| 1999 |
Vilcassim NJ, Kadiyali V, Chintagunta PK. Investigating dynamic multifirm market interactions in price and advertising Management Science. 45: 499-518. DOI: 10.1287/Mnsc.45.4.499 |
0.58 |
|
| 1999 |
Chintagunta PK. Variety seeking, purchase timing, and the 'lightning bolt' brand choice model Management Science. 45: 486-498. DOI: 10.1287/Mnsc.45.4.486 |
0.417 |
|
| 1999 |
Neelamegham R, Chintagunta P. A Bayesian Model to Forecast New Product Performance in Domestic and International Markets Marketing Science. 18: 115-136. DOI: 10.1287/Mksc.18.2.115 |
0.554 |
|
| 1999 |
Seetharaman PB, Ainslie A, Chintagunta PK. Investigating household state dependence effects across categories Journal of Marketing Research. 36: 488-500. DOI: 10.1177/002224379903600407 |
0.441 |
|
| 1999 |
Chintagunta PK. Measuring the effects of new brand introduction on inter-brand strategic interaction European Journal of Operational Research. 118: 315-331. DOI: 10.1016/S0377-2217(99)00028-4 |
0.573 |
|
| 1998 |
Chintagunta PK. Inertia and variety seeking in a model of brand-purchase timing Marketing Science. 17: 253-270. DOI: 10.1287/Mksc.17.3.253 |
0.554 |
|
| 1998 |
Chintagunta PK, Haldar S. Investigating Purchase Timing Behavior in Two Related Product Categories Journal of Marketing Research. 35: 43-53. DOI: 10.1177/002224379803500106 |
0.473 |
|
| 1998 |
Chintagunta PK, Prasad AR. An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice: Implications for market structure Journal of Business and Economic Statistics. 16: 2-12. DOI: 10.1080/07350015.1998.10524730 |
0.518 |
|
| 1998 |
Chintagunta PK, Vilcassim NJ. Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing Journal of Retailing and Consumer Services. 5: 15-24. DOI: 10.1016/S0969-6989(96)00061-6 |
0.593 |
|
| 1998 |
Kadiyali V, Vilcassim N, Chintagunta P. Product line extensions and competitive market interactions: An empirical analysis Journal of Econometrics. 89: 339-363. DOI: 10.1016/S0304-4076(98)00066-9 |
0.504 |
|
| 1998 |
Seetharaman PB, Chintagunta P. A model of inertia and variety-seeking with marketing variables International Journal of Research in Marketing. 15: 1-17. DOI: 10.1016/S0167-8116(97)00015-3 |
0.555 |
|
| 1997 |
Desarbo W, Ansari A, Chintagunta P, Himmelberg C, Jedidi K, Johnson R, Kamakura W, Lenk P, Srinivasan K, Wedel M. Marketing Letters. 8: 335-348. DOI: 10.1023/A:1007916714911 |
0.356 |
|
| 1997 |
Morgan MS, Chintagunta PK. Forecasting restaurant sales using self-selectivity models Journal of Retailing and Consumer Services. 4: 117-128. DOI: 10.1016/S0969-6989(96)00035-5 |
0.351 |
|
| 1997 |
Gupta S, Chintagunta PK, Wittink DR. Household heterogeneity and state dependence in a model of purchase strings: empirical results and managerial implications International Journal of Research in Marketing. 14: 341-357. DOI: 10.1016/S0167-8116(97)00016-5 |
0.478 |
|
| 1997 |
Gupta S, Chintagunta PK, Wittink DR. Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications International Journal of Research in Marketing. 14: 341-357. |
0.375 |
|
| 1996 |
Gupta S, Chintagunta P, Kaul A, Wittink DR. Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices Journal of Marketing Research. 383-780. DOI: 10.2307/3152210 |
0.388 |
|
| 1996 |
Chintagunta PK, Rao VR. Pricing strategies in a dynamic duopoly: A differential game model Management Science. 42: 1501-1514. DOI: 10.1287/Mnsc.42.11.1501 |
0.551 |
|
| 1996 |
Rishin R, Chintagunta PK, Haldar S. A framework for investigating habits, "the hand of the past," and heterogeneity in dynamic brand choice Marketing Science. 15: 280-299. DOI: 10.1287/Mksc.15.3.280 |
0.476 |
|
| 1996 |
Gupta S, Chintagunta P, Kaul A, Wittink DR. Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data: Journal of Marketing Research. 33: 383-398. DOI: 10.1177/002224379603300401 |
0.389 |
|
| 1996 |
Kadiyali V, Vilcassim NJ, Chintagunta PK. Empirical analysis of competitive product line pricing decisions: Lead, follow, or move together? Journal of Business. 69: 459-487. DOI: 10.1086/209701 |
0.598 |
|
| 1996 |
Chintagunta PK, Honore BE. Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model International Journal of Research in Marketing. 13: 1-15. DOI: 10.1016/0167-8116(95)00018-6 |
0.547 |
|
| 1996 |
Chintagunta PK. Investigating the effects of a line extension or new brand introduction on market structure Marketing Letters. 7: 319-328. DOI: 10.1007/Bf00435539 |
0.504 |
|
| 1995 |
Chintagunta PK, Vilcassim NJ. A Two‐Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry* Decision Sciences. 26: 531-559. DOI: 10.1111/J.1540-5915.1995.Tb01439.X |
0.576 |
|
| 1995 |
Chintagunta PK, Jain DC. Empirical Analysis of a Dynamic Duopoly Model of Competition Journal of Economics and Management Strategy. 4: 109-131. DOI: 10.1111/J.1430-9134.1995.00109.X |
0.558 |
|
| 1995 |
Vilcassim NJ, Chintagunta PK. Investigating retailer product category pricing from household scanner panel data Journal of Retailing. 71: 103-128. DOI: 10.1016/0022-4359(95)90003-9 |
0.575 |
|
| 1994 |
Chintagunta PK. Heterogeneous Logit Model Implications for Brand Positioning Journal of Marketing Research. 31: 304-311. DOI: 10.1177/002224379403100212 |
0.329 |
|
| 1994 |
Jain DC, Vilcassim NJ, Chintagunta PK. A random-coefficients loglt brand-choice model applied to panel data Journal of Business and Economic Statistics. 12: 317-328. DOI: 10.1080/07350015.1994.10524547 |
0.515 |
|
| 1994 |
Chintagunta PK, Vilcassim NJ. Marketing investment decisions in a dynamic duopoly: A model and empirical analysis International Journal of Research in Marketing. 11: 287-306. DOI: 10.1016/0167-8116(94)90007-8 |
0.572 |
|
| 1993 |
Chintagunta PK. Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects Management Science. 39: 1146-1162. DOI: 10.1287/Mnsc.39.9.1146 |
0.561 |
|
| 1993 |
Chintagunta PK. Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households Marketing Science. 12: 184-208. DOI: 10.1287/Mksc.12.2.184 |
0.551 |
|
| 1993 |
Chintagunta PK, Rao VR, Vilcassim NJ. Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly Managerial and Decision Economics. 14: 221-234. DOI: 10.1002/Mde.4090140303 |
0.548 |
|
| 1992 |
Anderson JC, Jain DC, Chintagunta PK. Customer Value Assessment in Business Markets: A State-of-Practice Study Journal of Business-to-Business Marketing. 1: 3-29. DOI: 10.1300/J033V01N01_02 |
0.502 |
|
| 1992 |
Chintagunta PK, Vilcassim NJ. An empirical investigation of advertising strategies in a dynamic duopoly Management Science. 38: 1230-1244. DOI: 10.1287/Mnsc.38.9.1230 |
0.511 |
|
| 1992 |
Chintagunta PK. Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments Marketing Science. 11: 386-407. DOI: 10.1287/Mksc.11.4.386 |
0.511 |
|
| 1992 |
Chintagunta PK, Jain D. A Dynamic Model of Channel Member Strategies for Marketing Expenditures Marketing Science. 11: 168-188. DOI: 10.1287/Mksc.11.2.168 |
0.462 |
|
| 1992 |
Chintagunta PK. Heterogeneity in nested logit models: An estimation approach and empirical results International Journal of Research in Marketing. 9: 161-175. DOI: 10.1016/0167-8116(92)90036-K |
0.471 |
|
| 1991 |
Chintagunta PK, Jain DC, Vilcassim NJ. Investigating heterogeneity in brand preferences in logit models for panel data Journal of Marketing Research. 28: 417-428. DOI: 10.1177/002224379102800404 |
0.395 |
|
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