| Year |
Citation |
Score |
| 2017 |
Jiang B, Narasimhan C, Turut O. Anticipated Regret and Product Innovation Management Science. 63: 4308-4323. DOI: 10.2139/Ssrn.2675341 |
0.501 |
|
| 2017 |
Eynan A, Narasimhan C. Selling Finite Capacity in Bulks Decision Sciences. 48: 1013-1035. DOI: 10.1111/Deci.12240 |
0.503 |
|
| 2017 |
Chan TY, Narasimhan C, Yoon Y. Advertising and price competition in a manufacturer-retailer channel International Journal of Research in Marketing. 34: 694-716. DOI: 10.1016/J.Ijresmar.2017.04.001 |
0.549 |
|
| 2017 |
He T, Kuksov D, Narasimhan C. Free in-network pricing as an entry-deterrence strategy Qme-Quantitative Marketing and Economics. 15: 279-303. DOI: 10.1007/S11129-017-9185-X |
0.37 |
|
| 2013 |
Chan T, Narasimhan C, Xie Y. Treatment effectiveness and side effects: A model of physician learning Management Science. 59: 1309-1325. DOI: 10.2139/Ssrn.2134084 |
0.302 |
|
| 2013 |
Nasser S, Turcic D, Narasimhan C. National brand's response to store brands: Throw in the towel or fight back? Marketing Science. 32: 591-608. DOI: 10.1287/Mksc.2013.0788 |
0.446 |
|
| 2013 |
Narasimhan C, Turut O. Differentiate or imitate? the role of context-dependent preferences Marketing Science. 32: 393-410. DOI: 10.1287/Mksc.2013.0776 |
0.475 |
|
| 2013 |
Niraj R, Narasimhan C. EXAMINING INCENTIVES TO SHARE DEMAND INFORMATION WITH YOUR CHANNEL PARTNER International Journal of Information Technology and Decision Making. DOI: 10.1142/S021962201440001X |
0.719 |
|
| 2012 |
He T, Kuksov D, Narasimhan C. Intraconnectivity and interconnectivity: When value creation may reduce profits Marketing Science. 31: 587-602. DOI: 10.1287/Mksc.1120.0705 |
0.486 |
|
| 2012 |
Zhang Q, Seetharaman PB, Narasimhan C. The Indirect Impact of Price Deals on Households' Purchase Decisions Through the Formation of Expected Future Prices Journal of Retailing. 88: 88-101. DOI: 10.1016/J.Jretai.2011.08.004 |
0.418 |
|
| 2012 |
Ma Y, Seetharaman PB, Narasimhan C. Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories Journal of Retailing. 88: 47-62. DOI: 10.1016/J.Jretai.2011.04.003 |
0.44 |
|
| 2010 |
Che H, Narasimhan C, Padmanabhan V. Leveraging uncertainty through backorder Quantitative Marketing and Economics. 8: 365-392. DOI: 10.1007/S11129-010-9086-8 |
0.664 |
|
| 2010 |
Mantrala MK, Albers S, Caldieraro F, Jensen O, Joseph K, Krafft M, Narasimhan C, Gopalakrishna S, Zoltners A, Lal R, Lodish L. Sales force modeling: State of the field and research agenda Marketing Letters. 21: 255-272. DOI: 10.1007/S11002-010-9111-4 |
0.316 |
|
| 2009 |
Dong L, Narasimhan C, Zhu K. Product line pricing in a supply chain Management Science. 55: 1704-1717. DOI: 10.1287/Mnsc.1090.1053 |
0.486 |
|
| 2009 |
Narasimhan C. Trade promotions Handbook of Pricing Research in Marketing. 283-301. |
0.352 |
|
| 2008 |
Chan T, Narasimhan C, Zhang Q. Decomposing promotional effects with a dynamic structural model of flexible consumption Journal of Marketing Research. 45: 487-498. DOI: 10.1509/Jmkr.45.4.487 |
0.449 |
|
| 2008 |
Niraj R, Foster G, Gupta MR, Narasimhan C. Understanding customer level profitability implications of satisfaction programs Journal of Business and Industrial Marketing. 23: 454-463. DOI: 10.1108/08858620810901211 |
0.705 |
|
| 2007 |
Iyer G, Narasimhan C, Niraj R. Information and inventory in distribution channels Management Science. 53: 1551-1561. DOI: 10.1287/Mnsc.1070.0713 |
0.704 |
|
| 2005 |
Misra S, Coughlan AT, Narasimhan C. Salesforce compensation: An analytical and empirical examination of the agency theoretic approach Quantitative Marketing and Economics. 3: 5-39. DOI: 10.1007/S11129-005-0164-2 |
0.362 |
|
| 2005 |
Narasimhan C, He C, Anderson ET, Brenner L, Desai P, Kuksov D, Messinger P, Moorthy S, Nunes J, Rottenstreich Y, Staelin R, Wu G, Zhang ZJ. Incorporating behavioral anomalies in strategic models Marketing Letters. 16: 361-373. DOI: 10.1007/S11002-005-5898-9 |
0.358 |
|
| 2001 |
Niraj R, Gupta M, Narasimhan C. Customer profitability in a supply chain Journal of Marketing. 65: 1-16. DOI: 10.1509/Jmkg.65.3.1.18332 |
0.71 |
|
| 2001 |
Chen Y, Narasimhan C, Zhang ZJ. Individual marketing with imperfect targetability Marketing Science. 20: 23-41. DOI: 10.1287/Mksc.20.1.23.10201 |
0.51 |
|
| 2000 |
Narasimhan C, Zhang ZJ. Market entry strategy under firm heterogeneity and asymmetric payoffs Marketing Science. 19: 313-327. DOI: 10.1287/Mksc.19.4.313.11790 |
0.485 |
|
| 1998 |
Narasimhan C, Wilcox RT. Private labels and the channel relationship: A cross-category analysis Journal of Business. 71: 573-600. DOI: 10.1086/209757 |
0.38 |
|
| 1998 |
Chiang J, Chib S, Narasimhan C. Markov chain Monte Carlo and models of consideration set and parameter heterogeneity Journal of Econometrics. 89: 223-248. DOI: 10.1016/S0304-4076(98)00062-1 |
0.317 |
|
| 1997 |
Messinger PR, Narasimhan C. A model of retail formats based on consumers' economizing on shopping time Marketing Science. 16: 1-23. DOI: 10.1287/Mksc.16.1.1 |
0.474 |
|
| 1996 |
Lal R, Narasimhan C. The Inverse Relationship between Manufacturer and Retailer Margins: A Theory Marketing Science. 15: 132-151. DOI: 10.1287/Mksc.15.2.132 |
0.522 |
|
| 1996 |
Narasimhan C, Neslin SA, Sen SK. Promotional elasticities and category characteristics Journal of Marketing. 60: 17-30. DOI: 10.1177/002224299606000202 |
0.377 |
|
| 1995 |
Messinger PR, Narasimhan C. Has Power Shifted in the Grocery Channel Marketing Science. 14: 189-223. DOI: 10.1287/Mksc.14.2.189 |
0.432 |
|
| 1993 |
Geisel MS, Narasimhan C, Sen SK. Quantifying the competitive impact of a new entrant Journal of Business Research. 26: 263-277. DOI: 10.1016/0148-2963(93)90036-O |
0.369 |
|
| 1992 |
Coughlan AT, Narasimhan C. An Empirical Analysis of Sales-Force Compensation Plans The Journal of Business. 65: 93-121. DOI: 10.1086/296559 |
0.423 |
|
| 1992 |
Narasimhan C, Sen S. Measuring quality perceptions Marketing Letters. 3: 147-156. DOI: 10.1007/Bf00993994 |
0.35 |
|
| 1991 |
Narasimhan C, Iyer AV, Shi J. Analysis of a multi-period pricing problem European Journal of Operational Research. 55: 14-30. DOI: 10.1016/0377-2217(91)90188-2 |
0.448 |
|
| 1990 |
Narasimhan C. Managerial perspectives on trade and consumer promotions Marketing Letters. 1: 239-251. DOI: 10.1007/Bf00640801 |
0.407 |
|
| 1989 |
Narasimhan C. Incorporating Consumer Price Expectations in Diffusion Models Marketing Science. 8: 343-357. DOI: 10.1287/Mksc.8.4.343 |
0.468 |
|
| 1988 |
Gaver KM, Horsky D, Narasimhan C. Invariant Estimators for Market Share Systems and their Finite Sample Behavior Marketing Science. 7: 169-186. DOI: 10.1287/Mksc.7.2.169 |
0.315 |
|
| 1988 |
Narasimhan C. Competitive Promotional Strategies The Journal of Business. 61: 427-449. DOI: 10.1086/296442 |
0.437 |
|
| 1985 |
Jeuland AP, Narasimhan C. Dealing-Temporary Price Cuts-by Seller as a Buyer Discrimination Mechanism The Journal of Business. 58: 295-308. DOI: 10.1086/296298 |
0.485 |
|
| 1984 |
Narasimhan C. A Price Discrimination Theory of Coupons Marketing Science. 3: 128-147. DOI: 10.1287/Mksc.3.2.128 |
0.48 |
|
| 1984 |
Narasimhan C. Comments on "Economic Foundations for Pricing." The Journal of Business. 57: 27-34. DOI: 10.1086/296233 |
0.48 |
|
| 1983 |
Narasimhan C, Sen SK. New Product Models for Test Market Data Journal of Marketing. 47: 11-24. DOI: 10.1177/002224298304700102 |
0.4 |
|
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