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Hai Che, Ph.D. - Publications

Affiliations: 
2003 Washington University, Saint Louis, St. Louis, MO 
Area:
Marketing Business Administration, Commerce-Business Economics, General Business Administration
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Che H, Erdem T, Öncü TS. Consumer learning and evolution of consumer brand preferences Quantitative Marketing and Economics. 13: 173-202. DOI: 10.1007/S11129-015-9158-X  0.415
2015 Han Y, Chandukala SR, Che H. Exchange and refund of complementary products Marketing Letters. DOI: 10.1007/S11002-015-9393-7  0.377
2012 Che H, Chen X(, Chen Y. Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice Journal of Marketing Research. 49: 502-513. DOI: 10.1509/Jmr.09.0528  0.409
2012 Bruno HA, Che H, Dutta S. Role of reference price on price and quantity: Insights from business-to business markets Journal of Marketing Research. 49: 640-654. DOI: 10.1509/Jmr.09.0334  0.396
2010 Che H, Narasimhan C, Padmanabhan V. Leveraging uncertainty through backorder Quantitative Marketing and Economics. 8: 365-392. DOI: 10.1007/S11129-010-9086-8  0.488
2009 Seetharaman PB, Che H. Price competition in markets with consumer variety seeking Marketing Science. 28: 516-525. DOI: 10.1287/Mksc.1080.0434  0.406
2007 Che H, Sudhir K, Seetharaman PB. Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?: Journal of Marketing Research. 44: 434-449. DOI: 10.1509/Jmkr.44.3.434  0.382
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