| Year |
Citation |
Score |
| 2012 |
Gordon BR, Lovett MJ, Shachar R, Arceneaux K, Moorthy S, Peress M, Rao A, Sen S, Soberman D, Urminsky O. Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium: Session at the 8th Triennial Choice Symposium Marketing Letters. 23: 391-403. DOI: 10.1007/S11002-012-9185-2 |
0.356 |
|
| 2010 |
Blattberg RC, Sen SK. Market Segments and Stochastic Brand Choice Models Perspectives On Promotion and Database Marketing: the Collected Works of Robert C Blattberg. 76-87. DOI: 10.1177/002224377601300105 |
0.34 |
|
| 2010 |
Blattberg RC, Buesing T, Peacock P, Sen SK. segmentation strategies for new national brands Perspectives On Promotion and Database Marketing: the Collected Works of Robert C Blattberg. 202-210. DOI: 10.1177/002224298004400409 |
0.312 |
|
| 2006 |
Sen SK. Guest editorial from a previous editor-in-chief: Reflections of a former editor Marketing Science. 25: 556. DOI: 10.1287/Mksc.1060.0258 |
0.326 |
|
| 1996 |
Narasimhan C, Neslin SA, Sen SK. Promotional elasticities and category characteristics Journal of Marketing. 60: 17-30. DOI: 10.1177/002224299606000202 |
0.313 |
|
| 1993 |
Geisel MS, Narasimhan C, Sen SK. Quantifying the competitive impact of a new entrant Journal of Business Research. 26: 263-277. DOI: 10.1016/0148-2963(93)90036-O |
0.337 |
|
| 1989 |
Coughlan AT, Sen SK. Salesforce Compensation: Theory and Managerial Implications Marketing Science. 8: 324-342. DOI: 10.1287/Mksc.8.4.324 |
0.31 |
|
| 1984 |
Gould JP, Sen SK. Pricing Strategy: Prefatory Note The Journal of Business. 57. DOI: 10.1086/296231 |
0.314 |
|
| 1983 |
Narasimhan C, Sen SK. New Product Models for Test Market Data Journal of Marketing. 47: 11-24. DOI: 10.1177/002224298304700102 |
0.362 |
|
| 1980 |
Sen SK. Comments on "The Economics of Markets: A Simple Model of the Market-making Process." The Journal of Business. 53: 189-191. DOI: 10.1086/296110 |
0.379 |
|
| 1980 |
Horsky D, Sen SK. Interfaces between Marketing and Economics: An Overview The Journal of Business. 53: 5-12. DOI: 10.1086/296092 |
0.323 |
|
| 1980 |
Gould JP, Horsky D, Madansky A, Sen SK. Interfaces Between Marketing and Economics: Prefatory Note The Journal of Business. 53. DOI: 10.1086/296091 |
0.323 |
|
| 1978 |
Blattberg R, Buesing T, Peacock P, Sen S. Identifying the Deal Prone Segment Journal of Marketing Research. 15: 369-377. DOI: 10.1177/002224377801500307 |
0.316 |
|
| 1976 |
Blattberg RC, Peacock P, Sen SK. Purchasing Strategies across Product Categories Journal of Consumer Research. 3: 143-154. DOI: 10.1086/208661 |
0.303 |
|
| 1975 |
Blattberg RC, Sen SK. A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice Management Science. 21: 682-696. DOI: 10.1287/Mnsc.21.6.682 |
0.343 |
|
| 1974 |
Blattberg RC, Sen SK. Market Segmentation Using Models of Multidimensional Purchasing Behavior Journal of Marketing. 38: 17. DOI: 10.2307/1250387 |
0.358 |
|
| 1974 |
Pekelman D, Sen SK. Mathematical Programming Models for the Determination of Attribute Weights Management Science. 20: 1217-1229. DOI: 10.1287/Mnsc.20.8.1217 |
0.32 |
|
| 1974 |
Blattberg RC, Sen SK. Market Segmentation Using Models of Multidimensional Purchasing Behavior: A new segmentation strategy designed to provide better information to the marketing decision maker Journal of Marketing. 38: 17-28. DOI: 10.1177/002224297403800404 |
0.352 |
|
| 1972 |
Sen SK. Book Review:Multivariate Analysis in Marketing: Theory and Application. David A. Aaker The Journal of Business. 45: 463. DOI: 10.1086/295477 |
0.306 |
|
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