| Year |
Citation |
Score |
| 2018 |
Jia H(, Yang S, Lu X, Park CW. Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level Journal of Marketing. 82: 70-85. DOI: 10.1509/Jm.14.0510 |
0.361 |
|
| 2017 |
Lu S, Yang S. Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising Marketing Science. 36: 976-998. DOI: 10.1287/Mksc.2017.1053 |
0.398 |
|
| 2016 |
Ducarroz C, Yang S, Greenleaf EA. Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions Journal of Marketing. 80: 80-100. DOI: 10.1509/Jm.13.0190 |
0.389 |
|
| 2014 |
Yang S, Lu S, Lu X. Modeling Competition and Its Impact on Paid-Search Advertising Marketing Science. 33: 134-153. DOI: 10.1287/Mksc.2013.0812 |
0.375 |
|
| 2013 |
Zhao Y, Yang S, Narayan V. Modeling consumer learning from online product reviews Marketing Science. 32: 153-169. DOI: 10.1287/Mksc.1120.0755 |
0.331 |
|
| 2012 |
Yang S, Hu MM, Winer RS, Assael H, Chen X. An empirical study of word-of-mouth generation and consumption Marketing Science. 31: 952-963. DOI: 10.1287/Mksc.1120.0738 |
0.444 |
|
| 2010 |
Gu Z(, Yang S. Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing Journal of Marketing Research. 47: 1100-1113. DOI: 10.1509/Jmkr.47.6.1100 |
0.426 |
|
| 2010 |
Yang S, Zhao Y, Erdem T, Zhao Y. Modeling the Intrahousehold Behavioral Interaction Journal of Marketing Research. 47: 470-484. DOI: 10.1509/Jmkr.47.3.470 |
0.361 |
|
| 2010 |
Yang S, Ghose A. Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? Marketing Science. 29: 602-623. DOI: 10.1287/Mksc.1090.0552 |
0.342 |
|
| 2010 |
Yang S, Zhao Y, Dhar R. Modeling the Underreporting Bias in Panel Survey Data Marketing Science. 29: 525-539. DOI: 10.1287/Mksc.1090.0536 |
0.416 |
|
| 2009 |
Moe WW, Yang S. Inertial disruption: The impact of a new competitive entrant on online consumer search Journal of Marketing. 73: 109-121. DOI: 10.1509/Jmkg.73.1.109 |
0.363 |
|
| 2009 |
Ghose A, Yang S. An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets Management Science. 55: 1605-1622. DOI: 10.1287/Mnsc.1090.1054 |
0.312 |
|
| 2008 |
Chen Y, Yang S, Zhao Y. A Simultaneous Model of Consumer Brand Choice and Negotiated Price Management Science. 54: 538-549. DOI: 10.1287/Mnsc.1070.0815 |
0.441 |
|
| 2007 |
Chen Y, Yang S. Estimating Disaggregate Models Using Aggregate Data Through Augmentation of Individual Choice Journal of Marketing Research. 44: 613-621. DOI: 10.1509/Jmkr.44.4.613 |
0.351 |
|
| 2007 |
Yang S, Markoczy L, Qi M. Unrealistic optimism in consumer credit card adoption Journal of Economic Psychology. 28: 170-185. DOI: 10.1016/J.Joep.2006.05.006 |
0.338 |
|
| 2006 |
Yang S, Narayan V, Assael H. Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model Marketing Science. 25: 336-349. DOI: 10.1287/Mksc.1060.0195 |
0.349 |
|
| 2005 |
Yang S, Raghubir P. Can bottles speak volumes? The effect of package shape on how much to buy Journal of Retailing. 81: 269-281. DOI: 10.1016/J.Jretai.2004.11.003 |
0.333 |
|
| 2005 |
Gilbride TJ, Yang S, Allenby GM. Modeling Simultaneity in Survey Data Qme-Quantitative Marketing and Economics. 3: 311-335. DOI: 10.1007/S11129-005-0333-3 |
0.716 |
|
| 2005 |
Bradlow ET, Bronnenberg B, Russell GJ, Arora N, Bell DR, Duvvuri SD, Ter Hofstede F, Sismeiro C, Thomadsen R, Yang S. Spatial models in marketing Marketing Letters. 16: 267-278. DOI: 10.1007/S11002-005-5891-3 |
0.364 |
|
| 2004 |
Allenby GM, Shively TS, Yang S, Garratt MJ. A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts Marketing Science. 23: 95-108. DOI: 10.1287/Mksc.1030.0022 |
0.631 |
|
| 2003 |
Yang S, Allenby GM. Modeling Interdependent Consumer Preferences Journal of Marketing Research. 40: 282-294. DOI: 10.1509/Jmkr.40.3.282.19240 |
0.62 |
|
| 2003 |
Yang S, Chen Y, Allenby GM. Reply to Comments on “Bayesian Analysis of Simultaneous Demand and Supply” Qme-Quantitative Marketing and Economics. 1: 299-304. DOI: 10.1023/B:Qmec.0000003331.88160.46 |
0.59 |
|
| 2003 |
Yang S, Chen Y, Allenby GM. Bayesian Analysis of Simultaneous Demand and Supply Qme-Quantitative Marketing and Economics. 1: 251-275. DOI: 10.1023/B:Qmec.0000003327.55605.26 |
0.648 |
|
| 2003 |
Fennell G, Allenby GM, Yang S, Edwards Y. The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use Qme-Quantitative Marketing and Economics. 1: 223-244. DOI: 10.1023/A:1024686630821 |
0.65 |
|
| 2003 |
Qi M, Yang S. Forecasting consumer credit card adoption: What can we learn about the utility function? International Journal of Forecasting. 19: 71-85. DOI: 10.1016/S0169-2070(01)00118-2 |
0.38 |
|
| 2002 |
Yang S, Allenby GM, Fennel G. Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions Marketing Science. 21: 14-31. DOI: 10.1287/Mksc.21.1.14.159 |
0.421 |
|
| 2002 |
Allenby G, Fennell G, Bemmaor A, Bhargava V, Christen F, Dawley J, Dickson P, Edwards Y, Garratt M, Ginter J, Sawyer A, Staelin R, Yang S. Market Segmentation Research: Beyond Within and Across Group Differences Marketing Letters. 13: 233-243. DOI: 10.1023/A:1020226922683 |
0.652 |
|
| 2000 |
Yang S, Allenby GM. A Model for Observation, Structural, and Household Heterogeneity in Panel Data Marketing Letters. 11: 137-149. DOI: 10.1023/A:1008190707034 |
0.673 |
|
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