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Baojun Jiang, Ph.D. - Publications

Affiliations: 
2011 Carnegie Mellon University, Pittsburgh, PA 
Area:
Marketing Business Administration, Commerce-Business Economics
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19 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Jiang B, Zou T. Consumer Search and Filtering on Online Retail Platforms Journal of Marketing Research. 57: 900-916. DOI: 10.25384/Sage.C.5045033.V1  0.308
2020 Zou T, Zhou B, Jiang B. Product-Line Design in the Presence of Consumers’ Anticipated Regret Management Science. DOI: 10.1287/Mnsc.2019.3506  0.382
2019 Jiang B, Tian L, Zhou B. Competition of Content Acquisition and Distribution Under Consumer Multipurchase Journal of Marketing Research. 56: 1066-1084. DOI: 10.25384/Sage.C.4680893.V1  0.449
2019 Jiang B, Yang B. Quality and Pricing Decisions in a Market with Consumer Information Sharing Management Science. 65: 272-285. DOI: 10.1287/Mnsc.2017.2930  0.485
2019 Harutyunyan M, Jiang B. The Bright Side of Having an Enemy Journal of Marketing Research. 56: 679-690. DOI: 10.1177/0022243719827916  0.314
2019 Eckhardt GM, Houston MB, Jiang B, Lamberton C, Rindfleisch A, Zervas G. Marketing in the Sharing Economy Journal of Marketing. 83: 5-27. DOI: 10.1177/0022242919861929  0.439
2019 Chen Y, Jiang B. Effects of Monitoring Technology on the Insurance Market Production and Operations Management. 28: 1957-1971. DOI: 10.1111/Poms.13023  0.431
2019 Jiang B, Liu C. Managerial Optimism in a Competitive Market Production and Operations Management. 28: 833-846. DOI: 10.1111/Poms.12952  0.464
2018 Jiang B, Shi H. Intercompetitor Licensing and Product Innovation Journal of Marketing Research. 55: 738-751. DOI: 10.1509/Jmr.16.0331  0.403
2018 Jiang B, Tian L. Collaborative Consumption: Strategic and Economic Implications of Product Sharing Management Science. 64: 1171-1188. DOI: 10.1287/Mnsc.2016.2647  0.56
2018 Tian L, Jiang B. Effects of Consumer‐to‐Consumer Product Sharing on Distribution Channel Production and Operations Management. 27: 350-367. DOI: 10.1111/Poms.12794  0.536
2017 Tian L, Jiang B. Comment on “Strategic Information Management Under Leakage in a Supply Chain” Management Science. 63: 4258-4260. DOI: 10.2139/Ssrn.2835835  0.304
2017 Harutyunyan M, Jiang B. Strategic Implications of Keeping Product Value Secret from Competitor’s Customers☆ Journal of Retailing. 93: 382-399. DOI: 10.2139/Ssrn.2835830  0.502
2017 Jiang B, Narasimhan C, Turut O. Anticipated Regret and Product Innovation Management Science. 63: 4308-4323. DOI: 10.2139/Ssrn.2675341  0.531
2016 Jiang B, Tian L, Xu Y, Zhang F. To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel Marketing Science. 35: 800-809. DOI: 10.2139/Ssrn.2561600  0.411
2016 Guo X, Jiang B. Signaling Through Price and Quality to Consumers with Fairness Concerns Journal of Marketing Research. 53: 988-1000. DOI: 10.1509/Jmr.15.0323  0.492
2015 Jiang B, Srinivasan K. Pricing and persuasive advertising in a differentiated market Marketing Letters. DOI: 10.1007/S11002-015-9370-1  0.594
2014 Jiang B, Ni J, Srinivasan K. Signaling Through Pricing by Service Providers with Social Preferences Marketing Science. 33: 641-654. DOI: 10.1287/Mksc.2014.0850  0.56
2011 Jiang B, Jerath K, Srinivasan K. Firm Strategies in the “Mid Tail” of Platform-Based Retailing Marketing Science. 30: 757-775. DOI: 10.1287/Mksc.1110.0656  0.593
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