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K Sudhir - Publications

Affiliations: 
Yale University, New Haven, CT 
Area:
Marketing Business Administration, Commerce-Business Economics, Urban and Regional Planning
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38 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Mojir N, Sudhir K. A Model of Multipass Search: Price Search Across Stores and Time Management Science. DOI: 10.1287/Mnsc.2020.3631  0.359
2020 Ailawadi KL, Chan T, Manchanda P, Sudhir K. Introduction to the Special Issue on Marketing Science and Health Marketing Science. 39: 459-464. DOI: 10.1287/Mksc.2020.1230  0.506
2020 Goldfarb A, Jin GZ, Sudhir K. Introduction to the Special Issue on Consumer Protection Marketing Science. 39: 1-4. DOI: 10.1287/Mksc.2019.1205  0.434
2019 Sudhir K. Editorial: An Update on the Frontiers Section Marketing Science. 38: 913-917. DOI: 10.1287/Mksc.2019.1199  0.449
2019 Kim M, Sudhir K, Uetake K, Canales R. When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information: Journal of Marketing Research. 56: 749-766. DOI: 10.1177/0022243719847661  0.336
2018 Sudhir K. Editorial—Introducing A New Section—Marketing Science: Frontiers Marketing Science. 37: 1-4. DOI: 10.1287/Mksc.2018.1091  0.439
2016 Sudhir K, Roy S, Cherian M. Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content Marketing Science. 35: 849-869. DOI: 10.2139/Ssrn.2409106  0.316
2016 Seenivasan S, Sudhir K, Talukdar D. Do Store Brands Aid Store Loyalty Management Science. 62: 802-816. DOI: 10.1287/Mnsc.2014.2133  0.454
2016 Sudhir K. Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production Marketing Science. 35: 1-9. DOI: 10.1287/Mksc.2015.0974  0.507
2015 Narayan V, Rao VR, Sudhir K. Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India Marketing Science. 34: 825-842. DOI: 10.2139/Ssrn.2101254  0.468
2015 Huang G, Khwaja A, Sudhir K. Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management Marketing Science. 34: 702-721. DOI: 10.1287/Mksc.2015.0939  0.3
2015 Narasimhan L, Srinivasan K, Sudhir K. Marketing science in emerging markets Marketing Science. 34: 473-479. DOI: 10.1287/Mksc.2015.0934  0.514
2015 Sudhir K, Talukdar D. The Peter Pan Syndrome in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption Marketing Science. 34: 500-521. DOI: 10.1287/Mksc.2015.0921  0.452
2014 Desai PS, Feinberg F, Iyer G, Sudhir K, Winer R. New editorial structure for marketing science Marketing Science. 33: 163-164. DOI: 10.1287/Mksc.2014.0844  0.4
2014 Chung DJ, Steenburgh T, Sudhir K. Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans Marketing Science. 33: 165-187. DOI: 10.1287/Mksc.2013.0815  0.617
2013 Datta S, Sudhir K. Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety Qme-Quantitative Marketing and Economics. 11: 83-116. DOI: 10.1007/S11129-012-9131-X  0.656
2012 Shin J, Sudhir K, Yoon D. When to “Fire” Customers: Customer Cost-Based Pricing Management Science. 58: 932-947. DOI: 10.1287/Mnsc.1110.1453  0.441
2010 Meza S, Sudhir K. Do private labels increase retailer bargaining power Qme-Quantitative Marketing and Economics. 8: 333-363. DOI: 10.2139/Ssrn.1550419  0.48
2010 Luan YJ, Sudhir K. Forecasting Marketing-Mix Responsiveness for New Products Journal of Marketing Research. 47: 444-457. DOI: 10.1509/Jmkr.47.3.444  0.531
2010 Shin J, Sudhir K. A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? Marketing Science. 29: 671-689. DOI: 10.1287/Mksc.1090.0547  0.466
2010 Sudhir K. Publishing in China and India: Opportunities and Challenges Publishing Research Quarterly. 26: 255-265. DOI: 10.1007/S12109-010-9188-X  0.436
2010 Ailawadi KL, Bradlow ET, Draganska M, Nijs V, Rooderkerk RP, Sudhir K, Wilbur KC, Zhang J. Empirical models of manufacturer-retailer interaction: A review and agenda for future research Marketing Letters. 21: 273-285. DOI: 10.1007/S11002-010-9107-0  0.41
2009 Shin J, Sudhir K, Cabral L, Dubé J, Hitsch GJ, Rossi PE. Commentaries and Rejoinder to "Do Switching Costs Make Markets Less Competitive?" Journal of Marketing Research. 46: 446-452. DOI: 10.1509/Jmkr.46.4.446  0.472
2008 Gauri DK, Sudhir K, Talukdar D. The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data Journal of Marketing Research. 45: 226-240. DOI: 10.1509/Jmkr.45.2.226  0.494
2007 Pancras J, Sudhir K. Optimal Marketing Strategies for a Customer Data Intermediary Journal of Marketing Research. 44: 560-578. DOI: 10.1509/Jmkr.44.4.560  0.502
2007 Che H, Sudhir K, Seetharaman PB. Bounded Rationality in Pricing under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?: Journal of Marketing Research. 44: 434-449. DOI: 10.1509/Jmkr.44.3.434  0.454
2006 Sudhir K, Rao VR. Do Slotting Allowances Enhance Efficiency or Hinder Competition Journal of Marketing Research. 43: 137-155. DOI: 10.1509/Jmkr.43.2.137  0.374
2006 Meza S, Sudhir K. Pass-through timing Qme-Quantitative Marketing and Economics. 4: 351-382. DOI: 10.1007/S11129-006-9008-Y  0.367
2005 Sudhir K, Chintagunta PK, Kadiyali V. Time-varying competition Marketing Science. 24: 96-109. DOI: 10.1287/Mksc.1040.0074  0.454
2005 Dubé JP, Sudhir K, Ching A, Crawford GS, Draganska M, Fox JT, Hartmann W, Hitsch GJ, Viard VB, Villas-Boas M, Vilcassim N. Recent advances in structural econometric modeling: Dynamics, product positioning and entry Marketing Letters. 16: 209-224. DOI: 10.1007/S11002-005-5886-0  0.522
2004 Sudhir K, Talukdar D. Does Store Brand Patronage Improve Store Patronage Review of Industrial Organization. 24: 143-160. DOI: 10.1023/B:Reio.0000033353.52208.Ba  0.49
2004 Chen Y, Sudhir K. When Shopbots Meet Emails: Implications for Price Competition on the Internet Qme-Quantitative Marketing and Economics. 2: 233-255. DOI: 10.1023/B:Qmec.0000037078.02232.76  0.494
2002 Lee JKH, Sudhir K, Steckel JH. A Multiple Ideal Point Model: Capturing Multiple Preference Effects From Within an Ideal Point Framework Journal of Marketing Research. 39: 73-86. DOI: 10.1509/Jmkr.39.1.73.18931  0.317
2002 Talukdar D, Sudhir K, Ainslie A. Investigating New Product Diffusion Across Products and Countries Marketing Science. 21: 97-114. DOI: 10.1287/Mksc.21.1.97.161  0.484
2002 Dubé JP, Chintagunta P, Petrin A, Bronnenberg B, Goettler R, Seetharaman PB, Sudhir K, Thomadsen R, Zhao Y. Structural Applications of the Discrete Choice Model Marketing Letters. 13: 207-220. DOI: 10.1023/A:1020266620866  0.381
2001 Sudhir K. Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer Marketing Science. 20: 244-264. DOI: 10.1287/Mksc.20.3.244.9764  0.538
2001 Sudhir K. Competitive Pricing Behavior in the Auto Market: A Structural Analysis Marketing Science. 20: 42-60. DOI: 10.1287/Mksc.20.1.42.10196  0.558
2001 Kadiyali V, Sudhir K, Rao VR. Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing International Journal of Research in Marketing. 18: 161-186. DOI: 10.1016/S0167-8116(01)00031-3  0.561
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