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Sridhar Balasubramanian - Publications

Affiliations: 
Business Administration University of North Carolina, Chapel Hill, Chapel Hill, NC 
Area:
Marketing Business Administration, Environmental Economics, Environmental Management, Management Business Administration
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21 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Balasubramanian S, Bhattacharya S, Krishnan VV. Pricing information goods: A strategic analysis of the selling and pay-per-use mechanisms Marketing Science. 34: 218-234. DOI: 10.1287/Mksc.2014.0894  0.34
2015 Jones Christensen L, Siemsen E, Balasubramanian S. Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies Strategic Management Journal. 36: 307-317. DOI: 10.1002/Smj.2249  0.403
2010 Kang W, Bayus BL, Balasubramanian S. The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry Journal of Marketing Research. 47: 415-427. DOI: 10.1509/Jmkr.47.3.415  0.426
2010 Sainam P, Balasubramanian S, Bayus BL. Consumer Options: Theory and an Empirical Application to a Sports Market Journal of Marketing Research. 47: 401-414. DOI: 10.1509/Jmkr.47.3.401  0.414
2009 Lenartowicz T, Balasubramanian S. Practices and Performance of Small Retail Stores in Developing Economies Journal of International Marketing. 17: 58-90. DOI: 10.1509/Jimk.17.1.58  0.434
2009 Shankar V, Balasubramanian S. Mobile Marketing: A Synthesis and Prognosis Journal of Interactive Marketing. 23: 118-129. DOI: 10.1016/J.Intmar.2009.02.002  0.404
2008 Siemsen E, Roth AV, Balasubramanian S. How motivation, opportunity, and ability drive knowledge sharing: The constraining-factor model Journal of Operations Management. 26: 426-445. DOI: 10.1016/J.Jom.2007.09.001  0.33
2007 Siemsen E, Balasubramanian S, Roth AV. Incentives That Induce Task-Related Effort, Helping, and Knowledge Sharing in Workgroups Management Science. 53: 1533-1550. DOI: 10.1287/Mnsc.1070.0714  0.342
2007 Villanueva J, Bhardwaj P, Balasubramanian S, Chen Y. Customer relationship management in competitive environments: The positive implications of a short-term focus Qme-Quantitative Marketing and Economics. 5: 99-129. DOI: 10.1007/S11129-007-9022-8  0.416
2005 Bhardwaj P, Balasubramanian S. Managing Channel Profits: The Role of Managerial Incentives Qme-Quantitative Marketing and Economics. 3: 247-279. DOI: 10.1007/S11129-005-0332-4  0.329
2005 Balasubramanian S, Raghunathan R, Mahajan V. Consumers in a multichannel environment: Product utility, process utility, and channel choice Journal of Interactive Marketing. 19: 12-30. DOI: 10.1002/Dir.20032  0.348
2004 Wu Y, Balasubramanian S, Mahajan V. When is a Preannounced New Product Likely to be Delayed Journal of Marketing. 68: 101-113. DOI: 10.1509/Jmkg.68.2.101.27792  0.314
2004 Balasubramanian S, Bhardwaj P. When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design Management Science. 50: 489-502. DOI: 10.1287/Mnsc.1030.0180  0.453
2003 Balasubramanian S, Konana P, Menon NM. Customer Satisfaction in Virtual Environments: A Study of Online Investing Management Science. 49: 871-889. DOI: 10.1287/Mnsc.49.7.871.16385  0.342
2003 Wu F, Mahajan V, Balasubramanian S. An Analysis of E-Business Adoption and Its Impact on Business Performance Journal of the Academy of Marketing Science. 31: 425-447. DOI: 10.1177/0092070303255379  0.322
2002 Balasubramanian S, Peterson RA, Jarvenpaa SL. Exploring the implications of M-commerce for markets and marketing Journal of the Academy of Marketing Science. 30: 348-361. DOI: 10.1177/009207002236910  0.347
2001 Balasubramanian S, Gupta S, Kamakura WA, Wedel M. Modeling Large Data Sets In Marketing Statistica Neerlandica. 52: 303-323. DOI: 10.1111/1467-9574.00086  0.353
2000 Konana P, Menon NM, Balasubramanian S. The implications of online investing Communications of the Acm. 43: 34-41. DOI: 10.1145/323830.323842  0.359
1998 Balasubramanian S. Mail Versus Mall: a Strategic Analysis of Competition Between Direct Marketers and Conventional Retailers Marketing Science. 17: 181-195. DOI: 10.1287/Mksc.17.3.181  0.437
1997 Putsis WP, Balasubramanian S, Kaplan EH, Sen SK. Mixing Behavior in Cross-Country Diffusion Marketing Science. 16: 354-369. DOI: 10.1287/Mksc.16.4.354  0.317
1997 Peterson RA, Balasubramanian S, Bronnenberg BJ. Exploring the Implications of the Internet for Consumer Marketing Journal of the Academy of Marketing Science. 25: 329-346. DOI: 10.1177/0092070397254005  0.426
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