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Yoo J. Kwon, Ph.D.

Affiliations: 
2007 Textiles and Clothing Iowa State University, Ames, IA, United States 
Area:
Marketing Business Administration, Social Psychology, General
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Mary L. Damhorst grad student 2007 Iowa State
 (Taste in appearance: Self, cultivated dispositions, and cultural capital.)

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Publications

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Yurchisin J, Kwon YJ, Marcketti SB. (2009) Consumers of charity bracelets: Cause-supporters or fashion-followers? Journal of Fashion Marketing and Management. 13: 448-457
Kwon KN, Lee MH, Kwon YJ. (2008) The effect of perceived product characteristics on private brand purchases Journal of Consumer Marketing. 25: 105-114
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