Antonio S. Williams, Ph.D
Affiliations: | 2010 | Kinesiology | Indiana University, Bloomington, Bloomington, IN, United States |
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"Antonio Williams"Parents
Sign in to add mentor| Paul M. Pedersen | grad student | 2010 | Indiana University | |
| (Examining the role of brand associations in multipurpose fitness facilities: The relationship between service quality, exercise commitment, brand associations, and brand loyalty.) | ||||
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Publications
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| Brown K, Williams A. (2020) Reenvisioning Pay for Play Contexts. 19: 66-67 |
| Son S, Williams AS, Heo Y. (2020) Role of Sport Public Relations for the COVID-19 Outbreak: Interview With Kwon Heo, Public Relations Manager at Kia Tigers International Journal of Sport Communication. 307-312 |
| Kim K(, Byon KK, Baek W, et al. (2019) Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors International Journal of Hospitality Management. 82: 318-325 |
| Walsh P, Williams A. (2017) To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions Journal of Sport Management. 31: 44-60 |
| Lee M, Kim D, Williams AS, et al. (2016) Investigating the Role of Sports Commentary: An Analysis of Media-Consumption Behavior and Programmatic Quality and Satisfaction Journal of Sports Media. 11: 145-167 |
| Mills I, Williams A. (2016) Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective Recreational Sports Journal. 40: 120-132 |
| Agyemang KJA, Williams AS. (2016) Managing celebrity via impression management on social network sites Sport, Business and Management: An International Journal. 6: 440-459 |
| Williams A, Martin T, Allen R. (2015) Communicating Fitness through Sport: An Examination of the Use of Athletes to Communicate Fitness in Print Media The International Journal of Interdisciplinary Social and Community Studies. 10: 9-19 |
| Kristiansen E, Williams AS. (2015) Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen International Journal of Sport Communication. 8: 371-388 |
| Williams A, Rhenwrick I, Agyemang KJA, et al. (2015) An exploratory study of women club members’ experiences with an NFL franchise brand extension Sport, Business and Management: An International Journal. 5: 107-120 |