| Year |
Citation |
Score |
| 2020 |
Sung YH, Lee W. Doing good while playing: The impact of prosocial advergames on consumer response Computers in Human Behavior. 106: 106244. DOI: 10.1016/J.Chb.2020.106244 |
0.352 |
|
| 2018 |
Lee JK, Lee B, Lee W. The effects of country-of-origin fit on cross-border brand alliances Asia Pacific Journal of Marketing and Logistics. 30: 1259-1276. DOI: 10.1108/Apjml-08-2017-0187 |
0.505 |
|
| 2018 |
Lim RE, Sung YH, Lee W. Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles Journal of Business Research. 88: 11-19. DOI: 10.1016/J.Jbusres.2018.03.002 |
0.312 |
|
| 2017 |
Lee J, Ahn T, Lee W, Pedersen PM. Managing Sports Brands in a Global Consumer Market: Country-of-Origin Fit in Cross-Border Strategic Brand Alliances South African Journal For Research in Sport Physical Education and Recreation. 39: 81-96. DOI: 10.4314/Sajrs.V39I1 |
0.36 |
|
| 2016 |
Go Y, Jeong JY, Jeoung NH, Jeon JH, Park BY, Kang HJ, Ha CM, Choi YK, Lee SJ, Ham HJ, Kim BG, Park KG, Park SY, Lee CH, Choi CS, ... ... Lee WN, et al. Inhibition of pyruvate dehydrogenase kinase 2 protects against hepatic steatosis through modulation of TCA cycle anaplerosis and ketogenesis. Diabetes. PMID 27385159 DOI: 10.2337/Db16-0223 |
0.32 |
|
| 2016 |
Yoon JY, Geun Kim B, Nam DH, Yoo CH, Lee MH, Seo WS, Shul YG, Lee WJ, Jeong SM. Design of a high temperature chemical vapor deposition reactor in which the effect of the condensation of exhaust gas in the outlet is minimized using computational modeling Journal of Crystal Growth. 435: 84-90. DOI: 10.1016/j.jcrysgro.2015.11.039 |
0.42 |
|
| 2016 |
Lee B, Lee W. The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal Journal of Business Research. 69: 2747-2755. DOI: 10.1016/J.Jbusres.2015.11.010 |
0.417 |
|
| 2013 |
Kim Y, Lee W, Jung JH. Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010 Journal of Business Research. 66: 1644-1650. DOI: 10.1016/J.Jbusres.2012.12.010 |
0.306 |
|
| 2013 |
Lee JK, Lee BK, Lee W. Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance Journal of Business Research. 66: 354-363. DOI: 10.1016/J.Jbusres.2011.08.016 |
0.352 |
|
| 2011 |
Lee BK, Lee WN. The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective Psychology and Marketing. 28: 360-387. DOI: 10.1002/Mar.20360 |
0.505 |
|
| 2009 |
Ball JG, Liang A, Lee WN. Representation of African Americans in direct-to-consumer pharmaceutical commercials: a content analysis with implications for health disparities. Health Marketing Quarterly. 26: 372-90. PMID 19916100 DOI: 10.1080/07359680903304328 |
0.451 |
|
| 2009 |
Lee JK, Lee W. Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge Journal of International Consumer Marketing. 21: 137-151. DOI: 10.1080/08961530802153722 |
0.391 |
|
| 2007 |
Lee BK, Lee WN. Decreasing advertising interference: The impact of comparable differences on consumer memory in competitive advertising environments Psychology and Marketing. 24: 919-945. DOI: 10.1002/mar.20190 |
0.317 |
|
| 2006 |
Lee B, Hong J, Lee W. How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online Journal of Computer-Mediated Communication. 9: 00-00. DOI: 10.1111/J.1083-6101.2004.Tb00282.X |
0.524 |
|
| 2005 |
Lee W, Yun T, Lee B. The Role of Involvement in Country-of-Origin Effects on Product Evaluation Journal of International Consumer Marketing. 17: 51-72. DOI: 10.1300/J046V17N02_04 |
0.602 |
|
| 2005 |
La Ferle C, Lee WN. Can English language media connect with ethnic audiences? Ethnic minorities' media use and representation perceptions Journal of Advertising Research. 45: 140-153. DOI: 10.1017/S002184990505004X |
0.307 |
|
| 2003 |
Ferle CL, Lee W. Attitudes Toward Advertising Journal of International Consumer Marketing. 15: 5-23. DOI: 10.1300/J046v15n02_02 |
0.342 |
|
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