| Year |
Citation |
Score |
| 2023 |
Ling A, George N, Shiv B, Plassmann H. Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes. Emotion (Washington, D.C.). PMID 37104766 DOI: 10.1037/emo0001241 |
0.658 |
|
| 2015 |
Karmarkar UR, Shiv B, Knutson B. Cost conscious? The neural and behavioral impact of price primacy on decision making Journal of Marketing Research. 52: 467-481. DOI: 10.1509/jmr.13.0488 |
0.366 |
|
| 2012 |
Litt A, Shiv B. Manipulating basic taste perception to explore how product information affects experience Journal of Consumer Psychology. 22: 55-66. DOI: 10.1016/j.jcps.2011.11.007 |
0.568 |
|
| 2012 |
Hsu M, Karmarkar U, Kassam K, Meyvis T, Plassmann H, Rao A, Shiv B, Wadhwa M, Yoon C, Prelec D, Hedgcock W, Craig A, Milosavljevic M, Dimoka A, Mazar N. Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103. |
0.575 |
|
| 2011 |
Litt A, Reich T, Maymin S, Shiv B. Pressure and perverse flights to familiarity. Psychological Science. 22: 523-31. PMID 21372324 DOI: 10.1177/0956797611400095 |
0.569 |
|
| 2011 |
Litt A, Plassmann H, Shiv B, Rangel A. Dissociating valuation and saliency signals during decision-making. Cerebral Cortex (New York, N.Y. : 1991). 21: 95-102. PMID 20444840 DOI: 10.1093/cercor/bhq065 |
0.659 |
|
| 2011 |
Shiv B. Is Mr. Spock a good candidate for being a connected customer? The role of emotion in decision making The Connected Customer: the Changing Nature of Consumer and Business Markets. 141-162. DOI: 10.4324/9780203863565 |
0.332 |
|
| 2010 |
Litt A, Khan U, Shiv B. Lusting while loathing: parallel counterdriving of wanting and liking. Psychological Science. 21: 118-25. PMID 20424032 DOI: 10.1177/0956797609355633 |
0.617 |
|
| 2009 |
Weller JA, Levin IP, Shiv B, Bechara A. The effects of insula damage on decision-making for risky gains and losses. Social Neuroscience. 4: 347-58. PMID 19466680 DOI: 10.1080/17470910902934400 |
0.383 |
|
| 2009 |
Litt A, Plassmann H, Shiv B, Rangel A. Dissociation of Valuation Level and Strength at the Time of Decision Making Neuroimage. 47: S95. DOI: 10.1016/S1053-8119(09)70771-2 |
0.652 |
|
| 2008 |
Plassmann H, O'Doherty J, Shiv B, Rangel A. Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America. 105: 1050-4. PMID 18195362 DOI: 10.1073/pnas.0706929105 |
0.652 |
|
| 2008 |
Wadhwa M, Shiv B, Nowlis SM. A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors Journal of Marketing Research. 45: 403-413. DOI: 10.1509/Jmkr.45.4.403 |
0.56 |
|
| 2008 |
Chartrand TL, Huber J, Shiv B, Tanner RJ. Nonconscious goals and consumer choice Journal of Consumer Research. 35: 189-201. DOI: 10.1086/588685 |
0.311 |
|
| 2007 |
Weller JA, Levin IP, Shiv B, Bechara A. Neural correlates of adaptive decision making for risky gains and losses. Psychological Science. 18: 958-64. PMID 17958709 DOI: 10.1111/J.1467-9280.2007.02009.X |
0.353 |
|
| 2006 |
Naqvi N, Shiv B, Bechara A. The role of emotion in decision making: A cognitive neuroscience perspective Current Directions in Psychological Science. 15: 260-264. DOI: 10.1111/j.1467-8721.2006.00448.x |
0.317 |
|
| 2005 |
Shiv B, Loewenstein G, Bechara A. The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisions. Brain Research. Cognitive Brain Research. 23: 85-92. PMID 15795136 DOI: 10.1016/J.Cogbrainres.2005.01.006 |
0.312 |
|
| 2005 |
Shiv B, Bechara A, Levin I, Alba JW, Bettman JR, Dube L, Isen A, Mellers B, Smidts A, Grant SJ, Mcgraw AP. Decision neuroscience Marketing Letters. 16: 375-386. DOI: 10.1007/s11002-005-5899-8 |
0.355 |
|
| 2001 |
Fitzsimons GJ, Shiv B. Nonconscious and contaminative effects of hypothetical questions on subsequent decision making Journal of Consumer Research. 28: 224-238. DOI: 10.1086/322899 |
0.36 |
|
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