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Sejung Marina Choi - Publications

Affiliations: 
University of Texas at Austin, Austin, Texas, U.S.A. 
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10 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Sung Y, Choi SM, Ahn H, Song YA. Dimensions of Luxury Brand Personality: Scale Development and Validation Psychology and Marketing. 32: 121-132. DOI: 10.1002/mar.20767  0.315
2012 Sung Y, Choi SM, Tinkham SF. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment Psychology and Marketing. 29: 941-955. DOI: 10.1002/mar.20576  0.365
2012 Choi SM, Rifon NJ. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness Psychology and Marketing. 29: 639-650. DOI: 10.1002/mar.20550  0.664
2011 Sung Y, Choi SM. Increasing power and preventing pain: The moderating role of self-construal in advertising message framing Journal of Advertising. 40: 71-85. DOI: 10.2753/JOA0091-3367400105  0.387
2010 Choi Y, Choi SM, Rifon N. "I smoke but i am not a smoker": Phantom smokers and the discrepancy between self-identity and behavior Journal of American College Health. 59: 117-125. PMID 20864438 DOI: 10.1080/07448481.2010.483704  0.608
2007 Choi SM, Lee W. Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix Journal of Advertising. 36: 137-149. DOI: 10.2753/Joa0091-3367360311  0.349
2007 Choi SM, Rifon NJ. Who is the celebrity in advertising? Understanding dimensions of celebrity images Journal of Popular Culture. 40: 304-323. DOI: 10.1111/j.1540-5931.2007.00380.x  0.625
2005 Rifon NJ, Larose R, Choi SM. Your privacy is sealed: Effects of web privacy seals on trust and personal disclosures Journal of Consumer Affairs. 39: 339-362. DOI: 10.1111/j.1745-6606.2005.00018.x  0.646
2004 Rifon NJ, Choi SM, Trimble CS, Li H. Congruence effects in sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive Journal of Advertising. 33: 29-42. DOI: 10.1080/00913367.2004.10639151  0.643
2002 Choi SM, Rifon NJ. Antecedents and Consequences of Web Advertising Credibility Journal of Interactive Advertising. 3: 12-24. DOI: 10.1080/15252019.2002.10722064  0.65
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