Ui-Jeen Yu, Ph.D. - Publications
Affiliations: | 2009 | Apparel, Educational Studies and Hospitality Management | Iowa State University, Ames, IA, United States |
Area:
Marketing Business Administration, General Psychology, Textile TechnologyYear | Citation | Score | |||
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2018 | Yu U, Jung J. Effects of Self‐Discrepancy and Self‐Schema on Young Women's Body Image and Self‐Esteem after Media Image Exposure Family and Consumer Sciences Research Journal. 47: 142-160. DOI: 10.1111/Fcsr.12284 | 0.385 | |||
2018 | Yu U, Kim J. Financial productivity issues of offshore and “Made-in-USA” through reshoring Journal of Fashion Marketing and Management. 22: 317-334. DOI: 10.1108/Jfmm-12-2017-0136 | 0.33 | |||
2018 | Cho E, Fiore AM, Yu U. Impact of fashion innovativeness on consumer-based brand equity Journal of Consumer Marketing. 35: 340-350. DOI: 10.1108/Jcm-01-2017-2066 | 0.349 | |||
2015 | Yu UJ, Damhorst ML. Body Satisfaction as Antecedent to Virtual Product Experience in an Online Apparel Shopping Context Clothing and Textiles Research Journal. 33: 3-18. DOI: 10.1177/0887302X14556150 | 0.627 | |||
2014 | Yu UJ. Deconstructing College Students' Perceptions of Thin-Idealized Versus Nonidealized Media Images on Body Dissatisfaction and Advertising Effectiveness Clothing and Textiles Research Journal. 32: 153-169. DOI: 10.1177/0887302X14525850 | 0.432 | |||
2014 | Yu UJ, Park J. Consumers' virtual product experiences and risk perceptions of product performance in the online co-design practice: A case of NIKEiD Family and Consumer Sciences Research Journal. 43: 29-46. DOI: 10.1111/Fcsr.12079 | 0.416 | |||
2013 | Yu UJ, Kozar JM, Damhorst ML. Influence of Multiple Age Identities on Social Comparison, Body Satisfaction, and Appearance Self-Discrepancy for Women across the Life Span Family and Consumer Sciences Research Journal. 41: 375-392. DOI: 10.1111/Fcsr.12025 | 0.522 | |||
2012 | Yu UJ, Lee HH, Damhorst ML. Exploring Multidimensions of Product Performance Risk in the Online Apparel Shopping Context: Visual, Tactile, and Trial Risks Clothing and Textiles Research Journal. 30: 251-266. DOI: 10.1177/0887302X12462059 | 0.59 | |||
2011 | Yu UJ, Damhorst ML, Russell DW. The Impact of Body Image on Consumers' Perceptions of Idealized Advertising Images and Brand Attitudes Family and Consumer Sciences Research Journal. 40: 58-73. DOI: 10.1111/J.1552-3934.2011.02088.X | 0.613 | |||
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