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Kun Song, Ph.D. - Publications

Affiliations: 
2008 Textiles and Clothing Iowa State University, Ames, IA, United States 
Area:
Textile Technology, Marketing Business Administration
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2 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2008 Song K, Fiore AM. Tradition meets technology: Can mass customization succeed in China? Journal of Advertising Research. 48: 506-522. DOI: 10.2501/S0021849908080586  0.519
2007 Song KS, Fiore AM, Park J. Telepresence and fantasy in online apparel shopping experience Journal of Fashion Marketing and Management. 11: 553-570. DOI: 10.1108/13612020710824607  0.525
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