Hong Yuan, Ph.D. - Publications
Affiliations: | 2005 | University of Michigan, Ann Arbor, Ann Arbor, MI |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
---|---|---|---|---|---|
2019 | Kulkarni A, Wang XC, Yuan H. Boomerang effect of incentive reminders during shopping trips Journal of Consumer Marketing. 36: 592-599. DOI: 10.1108/Jcm-07-2018-2783 | 0.304 | |||
2019 | Reich BJ, Yuan H. A Shared Understanding: Redefining "Sharing" from a Consumer Perspective The Journal of Marketing Theory and Practice. 27: 430-444. DOI: 10.1080/10696679.2019.1644954 | 0.388 | |||
2019 | Wang H, Yuan H, Li X, Li H. The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation Journal of the Academy of Marketing Science. 47: 1109-1130. DOI: 10.1007/S11747-019-00690-6 | 0.38 | |||
2013 | Yuan H, Gómez MI, Rao VR. Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach Management Science. 59: 1709-1724. DOI: 10.1287/Mnsc.1120.1652 | 0.402 | |||
2012 | White TB, Yuan H. Building trust to increase purchase intentions: The signaling impact of low pricing policies Journal of Consumer Psychology. 22: 384-394. DOI: 10.1016/J.Jcps.2011.09.003 | 0.377 | |||
2011 | Yuan H, Han S. The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies Journal of Marketing Research. 48: 48-61. DOI: 10.1509/Jmkr.48.1.48 | 0.415 | |||
2011 | Yuan H, Krishna A. Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach Journal of Retailing. 87: 182-193. DOI: 10.1016/J.Jretai.2011.04.002 | 0.607 | |||
2008 | Yuan H, Krishna A. Pricing of mall services in the presence of sales leakage Journal of Retailing. 84: 95-117. DOI: 10.1016/J.Jretai.2008.01.008 | 0.602 | |||
2002 | Krishna A, Briesch R, Lehmann DR, Yuan H. A meta-analysis of the impact of price presentation on perceived savings Journal of Retailing. 78: 101-118. DOI: 10.1016/S0022-4359(02)00072-6 | 0.611 | |||
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