P.K Kannan
Affiliations: | Mechanical Engineering | University of Maryland, College Park, College Park, MD |
Area:
Mechanical Engineering, Marketing Business Administration, Theory EconomicsGoogle:
"P.K Kannan"
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Publications
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| Nam H, Kannan PK. (2020) Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys: Journal of International Marketing. 28: 28-47 |
| Li H(, Jain S, Kannan PK. (2019) Optimal Design of Free Samples for Digital Products and Services Journal of Marketing Research. 56: 419-438 |
| Boyd DE, Kannan PK, Slotegraaf RJ. (2019) Branded Apps and Their Impact on Firm Value: A Design Perspective: Journal of Marketing Research. 56: 76-88 |
| Wieringa J, Kannan PK, Ma X, et al. (2019) Data analytics in a privacy-concerned world Journal of Business Research. 1-11 |
| Agarwal R, Dugas M, Gao G(, et al. (2019) Emerging technologies and analytics for a new era of value-centered marketing in healthcare Journal of the Academy of Marketing Science. 48: 9-23 |
| Boyd DE, Kannan PK. (2018) (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets? Journal of Marketing. 82: 108-123 |
| Gu X, Kannan PK, Ma L. (2018) Selling the Premium in Freemium Journal of Marketing. 82: 10-27 |
| Nam H, Joshi YV, Kannan PK. (2017) Harvesting Brand Information from Social Tags Journal of Marketing. 81: 88-108 |
| Verhoef PC, Stephen AT, Kannan PK, et al. (2017) Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products Journal of Interactive Marketing. 40: 1-8 |
| Kannan PK, Li H“. (2017) Digital marketing: A framework, review and research agenda International Journal of Research in Marketing. 34: 22-45 |