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D Sudharshan

Affiliations: 
University of Illinois, Urbana-Champaign, Urbana-Champaign, IL 
Area:
Marketing Business Administration, Management Business Administration, Commerce-Business Economics
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"D Sudharshan"
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Thomas S. Gruca grad student 1984-1989 UIUC (E-Tree)
Maria T. Alexandre grad student 2000 UIUC

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Publications

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Furrer O, Sudharshan D, Tsiotsou RH, et al. (2016) A framework for innovative service design Service Industries Journal. 36: 452-471
Sudharshan D, Furrer O, Arakoni RA. (2015) Robust imitation strategies Managerial and Decision Economics. 36: 139-157
Sudharshan D, Furrer O, Arakoni RA. (2015) Robust Imitation Strategies: ROBUST IMITATION STRATEGIES Managerial and Decision Economics. 36: 139-157
Dacko SG, Liu BS, Sudharshan D, et al. (2008) Dynamic capabilities to match multiple product generations and market rhythm European Journal of Innovation Management. 11: 441-471
Liu BSC, Petruzzi NC, Sudharshan D. (2007) A service effort allocation model for assessing customer lifetime value in service marketing Journal of Services Marketing. 21: 24-35
Furrer O, Alexandre MT, Sudharshan D. (2007) The impact of resource‐strategy correspondence on marketing performance—financial performance tradeoffs Journal of Strategic Marketing. 15: 161-183
Sudharshan D, Liu BSC, Ratchford BT. (2006) Optimal response to a next generation new product introduction: To imitate or to leapfrog? Managerial and Decision Economics. 27: 41-62
Furrer O, Krug JA, Sudharshan D, et al. (2004) Resource-based theory and its link to the global strategy, structure, and performance relationship: an integrative framework International Journal of Management and Decision Making. 5: 99-116
Tereza Alexandre M, Furrer O, Sudharshan D. (2003) A hierarchical framework of new products development: An example from biotechnology European Journal of Innovation Management. 6: 48-63
Gruca TS, Sudharshan D, Ravi Kumar K. (2002) Sibling brands, multiple objectives, and response to entry: The case of the Marion retail coffee market Journal of the Academy of Marketing Science. 30: 59-69
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