Yuhmiin Chang, Ph.D. - Publications
Affiliations: | 2001 | University of Missouri - Columbia, Columbia, MO, United States |
Year | Citation | Score | |||
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2018 | Chang Y. Perceived message consistency: Explicating how brand messages being processed across multiple online media Computers in Human Behavior. 85: 125-134. DOI: 10.1016/J.Chb.2018.03.038 | 0.323 | |||
2017 | Chang Y, 張郁敏. Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior Media Psychology. 20: 685-703. DOI: 10.1080/15213269.2016.1247717 | 0.306 | |||
2017 | Chang Y. The influence of media multitasking on the impulse to buy Computers in Human Behavior. 70: 60-66. DOI: 10.1016/J.Chb.2016.12.071 | 0.303 | |||
2009 | Chang Y. An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study Journal of Marketing Communications. 15: 327-343. DOI: 10.1080/13527260802481314 | 0.324 | |||
2005 | Stammerjohan C, Wood CM, Chang Y, Thorson E. An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge Journal of Advertising. 34: 55-67. DOI: 10.1080/00913367.2005.10639209 | 0.475 | |||
2004 | Chang Y, Thorson E. Television and web advertising synergies Journal of Advertising. 33: 75-84. DOI: 10.1080/00913367.2004.10639161 | 0.48 | |||
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