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Rongrong Zhou, Ph.D. - Publications

Affiliations: 
2002 Columbia University, New York, NY 
Area:
Marketing Business Administration, Finance
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1 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2004 Zhou R, Pham MT. Promotion and prevention across mental accounts: When financial products dictate consumers' investment goals Journal of Consumer Research. 31: 125-135. DOI: 10.1086/383429  0.438
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