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Se-Bum Park, Ph.D. - Publications

Affiliations: 
2004 Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Cognitive Psychology
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1 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2005 Tybout AM, Sternthal B, Malaviya P, Bakamitsos GA, Park S. Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Journal of Consumer Research. 32: 76-85. DOI: 10.1086/426617  0.552
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