Beibei Li, Ph.D. - Publications
Affiliations: | 2012 | Information, Operations, and Management Sciences | New York University, Graduate School of Business Administration |
Area:
Marketing Business Administration, Commerce-Business Economics, Computer Science, Multimedia CommunicationsYear | Citation | Score | |||
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2019 | Ghose A, Li B, Liu S. Mobile Targeting Using Customer Trajectory Patterns Management Science. 65: 5027-5049. DOI: 10.1287/Mnsc.2018.3188 | 0.49 | |||
2019 | Ghose A, Ipeirotis PG, Li B. Modeling Consumer Footprints on Search Engines: An Interplay with Social Media Management Science. 65: 1363-1385. DOI: 10.1287/Mnsc.2017.2991 | 0.547 | |||
2019 | Zhang Y, Li B, Luo X, Wang X. Personalized Mobile Targeting with User Engagement Stages: Combining a Structural Hidden Markov Model and Field Experiment Information Systems Research. 30: 787-804. DOI: 10.1287/Isre.2018.0831 | 0.313 | |||
2018 | Gong J, Abhishek V, Li B. Examining The Impact Of Keyword Ambiguity On Search Advertising Performance: A Topic Model Approach Management Information Systems Quarterly. 42: 805-829. DOI: 10.2139/Ssrn.2404081 | 0.393 | |||
2018 | Wang Q, Li B, Singh PV. Copycats vs. Original Mobile Apps: A Machine Learning Copycat-Detection Method and Empirical Analysis Information Systems Research. 29: 273-291. DOI: 10.1287/Isre.2017.0735 | 0.302 | |||
2017 | Zhang Y, Li B, Hong J. Using Online Geotagged and Crowdsourced Data to Understand Human Offline Behavior in the City: An Economic Perspective Acm Transactions On Intelligent Systems and Technology. 9: 32. DOI: 10.1145/3078851 | 0.351 | |||
2016 | Zhang Y, Qian Z(, Sprei F, Li B. The impact of car specifications, prices and incentives for battery electric vehicles in Norway: Choices of heterogeneous consumers Transportation Research Part C: Emerging Technologies. 69: 386-401. DOI: 10.1016/J.Trc.2016.06.014 | 0.319 | |||
2014 | Ghose A, Ipeirotis PG, Li B. Examining the impact of ranking on consumer behavior and search engine revenue Management Science. 60: 1632-1654. DOI: 10.1287/Mnsc.2013.1828 | 0.559 | |||
2012 | Ghose A, Ipeirotis PG, Li B. Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content Marketing Science. 31: 493-520. DOI: 10.1287/Mksc.1110.0700 | 0.569 | |||
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