Jisu Huh - Publications

Affiliations: 
University of Minnesota, Twin Cities, Minneapolis, MN 

56 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2021 Im H, Huh J. Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients' beliefs and medication adherence. Research in Social & Administrative Pharmacy : Rsap. PMID 34454872 DOI: 10.1016/j.sapharm.2021.08.011  0.35
2020 Pfeuffer A, Huh J. Effects of different sponsorship disclosure message types on consumers’ trust and attitudes International Journal of Advertising. 1-32. DOI: 10.1080/02650487.2020.1807229  0.307
2020 Huh J, Kim H, Rath B, Lu X, Srivastava J. You reap where you sow: a trust-based approach to initial seeding for viral advertising International Journal of Advertising. 39: 963-989. DOI: 10.1080/02650487.2020.1718823  0.312
2018 Im H, Huh J. Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients' Belief Accessibility and Medication Adherence. Health Communication. 1-9. PMID 29521524 DOI: 10.1080/10410236.2018.1449070  0.37
2017 Im H, Huh J. Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence. Journal of Health Communication. 22: 214-222. PMID 28248627 DOI: 10.1080/10810730.2016.1261970  0.316
2017 Huang S, Huh J. Redundancy Gain Effects in Incidental Exposure to Multiple Ads on the Internet Journal of Current Issues & Research in Advertising. 39: 67-82. DOI: 10.1080/10641734.2017.1372324  0.316
2016 Kim H, Huh J. Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses Journal of Current Issues & Research in Advertising. 38: 92-105. DOI: 10.1080/10641734.2016.1233157  0.392
2016 Huh J. Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging Journal of Advertising. 45: 356-358. DOI: 10.1080/00913367.2016.1191391  0.306
2015 Ahn JH, Kim JS, Kim S, Soh HY, Shin H, Jang H, Ryu JH, Kim A, Yun KY, Kim S, Kim KS, Choi D, Huh JH. Correction: De Novo Transcriptome Analysis to Identify Anthocyanin Biosynthesis Genes Responsible for Tissue-Specific Pigmentation in Zoysiagrass (Zoysia japonica Steud.). Plos One. 10: e0137943. PMID 26340448 DOI: 10.1371/journal.pone.0137943  0.441
2015 Huh J, Delorme DE, Reid LN. A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Journal of Health Communication. 1-9. PMID 26312772 DOI: 10.1080/10810730.2015.1033116  0.774
2015 Ahn JH, Kim JS, Kim S, Soh HY, Shin H, Jang H, Ryu JH, Kim A, Yun KY, Kim S, Kim KS, Choi D, Huh JH. De Novo Transcriptome Analysis to Identify Anthocyanin Biosynthesis Genes Responsible for Tissue-Specific Pigmentation in Zoysiagrass (Zoysia japonica Steud.). Plos One. 10: e0124497. PMID 25905914 DOI: 10.1371/journal.pone.0124497  0.466
2015 Kim EA, Cho CH, Kim DW, Choi SY, Huh JW, Cho SW. Antioxidative effects of ethyl 2-(3-(benzo[d]thiazol-2-yl)ureido)acetate against amyloid β-induced oxidative cell death via NF-κB, GSK-3β and β-catenin signaling pathways in cultured cortical neurons. Free Radical Research. 49: 411-21. PMID 25747393 DOI: 10.3109/10715762.2015.1007048  0.369
2015 Huh J, Delorme DE, Reid LN. Do Consumers Avoid Watching Over-the-Counter Drug Advertisements? Journal of Advertising Research. 55: 401-415. DOI: 10.2501/JAR-2015-022  0.787
2015 Huh J, Shin W. Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites International Journal of Pharmaceutical and Healthcare Marketing. 9: 306-329. DOI: 10.1108/IJPHM-05-2014-0026  0.632
2015 Huh J, Suzuki-Lambrecht Y, Lueck J, Gross M. Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads Journal of Advertising. DOI: 10.1080/00913367.2014.1003666  0.382
2014 Huh J, Shin W. Trust in prescription drug brand websites: website trust cues, attitude toward the website, and behavioral intentions. Journal of Health Communication. 19: 170-91. PMID 24094133 DOI: 10.1080/10810730.2013.798386  0.653
2014 Huh J, Delorme DE, Reid LN, Kim J. Do Korean-Americans view drug advertisements differently than non-hispanic White Americans? perceptions of direct-to-consumer media: How useful is the information they convey? Journal of Advertising Research. 54: 332-345. DOI: 10.2501/Jar-54-3-332-345  0.805
2014 Cho S, Huh J, Faber RJ. The influence of sender trust and advertiser trust on multistage effects of viral advertising Journal of Advertising. 43: 100-114. DOI: 10.1080/00913367.2013.811707  0.621
2013 Huh J, DeLorme DE, Reid LN, Kim J. How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information. Therapeutic Innovation & Regulatory Science. 47: 116-124. PMID 30227483 DOI: 10.1177/0092861512462021  0.8
2013 Huh J, Delorme DE, Reid LN, Kim J. Korean Americans' prescription drug information seeking and evaluation and use of different information sources. Journal of Health Communication. 18: 498-526. PMID 23472746 DOI: 10.1080/10810730.2012.743623  0.81
2013 Muzumdar JM, Schommer JC, Hadsall RS, Huh J. Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs. Research in Social & Administrative Pharmacy : Rsap. 9: 60-79. PMID 22695216 DOI: 10.1016/J.Sapharm.2012.04.001  0.486
2013 Huh J, DeLorme DE, Reid LN, Kim J. How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information Therapeutic Innovation and Regulatory Science. 47: 116-124. DOI: 10.1177/0092861512462021  0.812
2012 Shin W, Huh J, Faber RJ. Developmental antecedents to children's responses to online advertising International Journal of Advertising. 31: 719-740. DOI: 10.2501/IJA-31-4-719-740  0.696
2012 DeLorme DE, Huh J, Reid LN, An S. Dietary supplement advertising in the US: A review and research agenda International Journal of Advertising. 31: 547-577. DOI: 10.2501/Ija-31-3-547-577  0.737
2012 DeLorme DE, Huh J, Reid LN, An S. Dietary supplement advertising in the US International Journal of Advertising. 31: 547-577. DOI: 10.2501/IJA-31-3-547-577  0.717
2012 Huh J, DeLorme DE, Reid LN. Scepticism towards DTC advertising International Journal of Advertising. 31: 147-168. DOI: 10.2501/IJA-31-1-147-168  0.781
2012 Shin W, Huh J, Faber RJ. Tweens' Online Privacy Risks and the Role of Parental Mediation Journal of Broadcasting and Electronic Media. 56: 632-649. DOI: 10.1080/08838151.2012.732135  0.666
2012 Huh J, Delorme DE, Reid LN. Scepticism towards DTC advertising: A comparative study of Korean and caucasian Americans International Journal of Advertising. 31.  0.734
2011 DeLorme DE, Huh J, Reid LN. Source selection in prescription drug information seeking and influencing factors: applying the comprehensive model of information seeking in an American context. Journal of Health Communication. 16: 766-87. PMID 21614720 DOI: 10.1080/10810730.2011.561914  0.803
2011 Shin W, Huh J. Parental mediation of teenagers' video game playing: Antecedents and consequences New Media and Society. 13: 945-962. DOI: 10.1177/1461444810388025  0.505
2010 Huh J, DeLorme DE, Reid LN, An S. Direct-to-consumer prescription drug advertising: history, regulation, and issues. Minnesota Medicine. 93: 50-2. PMID 20429178  0.772
2010 Delorme DE, Huh J, Reid LN. Evaluation, use, and usefulness of prescription drug information sources among Anglo and Hispanic Americans. Journal of Health Communication. 15: 18-38. PMID 20390975 DOI: 10.1080/10810730903460526  0.793
2010 Lee C, Huh J. Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge International Journal of Internet Marketing and Advertising. 6: 168-198. DOI: 10.1504/IJIMA.2010.032480  0.671
2010 DeLorme DE, Huh J, Reid LN, An S. The state of public research on over-the-counter drug advertising International Journal of Pharmaceutical and Healthcare Marketing. 4: 208-231. DOI: 10.1108/17506121011076156  0.783
2010 Cho S, Huh J. Content analysis of corporate blogs as a relationship management tool Corporate Communications. 15: 30-48. DOI: 10.1108/13563281011016822  0.393
2009 DeLorme DE, Huh J, Reid LN. Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources. Health Marketing Quarterly. 26: 293-314. PMID 19916096 DOI: 10.1080/07359680903304278  0.807
2009 DeLorme DE, Huh J. Seniors' uncertainty management of direct-to-consumer prescription drug advertising usefulness. Health Communication. 24: 494-503. PMID 19735027 DOI: 10.1080/10410230903104277  0.719
2009 Chang TK, Huh J, McKinney K, Sar S, Wei W, Schneeweis A. Culture and its influence on advertising: Misguided framework, inadequate comparative design and dubious knowledge claim International Communication Gazette. 71: 671-692. DOI: 10.1177/1748048509345063  0.314
2009 Shin W, Huh J. Multinational corporate website strategies and influencing factors: A comparison of US and Korean corporate websites Journal of Marketing Communications. 15: 287-310. DOI: 10.1080/13527260802481207  0.556
2008 Huh J, DeLorme DE, Reid LN. Operationalizing the second-person effect and its relationship to behavioral outcomes of direct-to-consumer advertising American Behavioral Scientist. 52: 186-207. DOI: 10.1177/0002764208321351  0.76
2007 Huh J, Langteau R. Presumed influence of Direct-to-Consumer (DTC) prescription drug advertising on patients the physician's perspective Journal of Advertising. 36: 151-172. DOI: 10.2753/JOA0091-3367360312  0.395
2007 Huh J, Langteau R. Presumed influence of DTC prescription drug advertising: Do experts and novices think differently? Communication Research. 34: 25-52. DOI: 10.1177/0093650206296080  0.451
2007 DeLorme DE, Huh J, Reid LN. Seniors' perceptions of prescription drug information sources International Journal of Pharmaceutical and Healthcare Marketing. 1: 107-127. DOI: 10.1108/17506120710762979  0.799
2007 Huh J, Reid LN. Do Consumers Believe Advertising is Negatively Affected When Placed near News Perceived as Biased? Journal of Current Issues & Research in Advertising. 29: 15-26. DOI: 10.1080/10641734.2007.10505213  0.635
2007 DeLorme DE, Huh J, Reid LN. "Others are influenced, but not me": Older adults' perceptions of DTC prescription drug advertising effects Journal of Aging Studies. 21: 135-151. DOI: 10.1016/j.jaging.2006.06.001  0.784
2006 DeLorme DE, Huh J, Reid LN. Age differences in how consumers behave following exposure to DTC advertising. Health Communication. 20: 255-65. PMID 17137417 DOI: 10.1207/s15327027hc2003_5  0.787
2006 DeLorme DE, Huh J, Reid LN. Perceived effects of direct-to-consumer (DTC) prescription drug advertising on self and others: A third-person effect study of older consumers Journal of Advertising. 35: 47-65. DOI: 10.2753/JOA0091-3367350304  0.789
2006 Huh J, DeLorme DE, Reid LN. Perceived third-person effects and consumer attitudes on prevetting and banning DTC advertising Journal of Consumer Affairs. 40: 90-116. DOI: 10.1111/j.1745-6606.2006.00047.x  0.761
2005 Huh J, DeLorme DE, Reid LN. Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising. Journal of Health Communication. 10: 711-31. PMID 16316935 DOI: 10.1080/10810730500326716  0.801
2005 Mayer RN, Huh J, Cude BJ. Cues of credibility and price performance of life insurance comparison Web sites Journal of Consumer Affairs. 39: 71-94. DOI: 10.1111/J.1745-6606.2005.00004.X  0.327
2005 Huh J, Becker LB. Direct-to-consumer prescription drug advertising: understanding its consequences International Journal of Advertising. 24: 443-468. DOI: 10.1080/02650487.2005.11072938  0.495
2004 Huh J, Cude BJ. Is the information "fair and balanced" in direct-to-consumer prescription drug websites? Journal of Health Communication. 9: 529-40. PMID 15764451 DOI: 10.1080/10810730490882667  0.467
2004 Huh J, DeLorme DE, Reid LN. Media credibility and informativeness of direct-to-consumer prescription drug advertising. Health Marketing Quarterly. 21: 27-61. PMID 15739826 DOI: 10.1300/J026v21n03_03  0.813
2004 Huh JY, Lee WG, Lee K, Shin WS, Yoo JH. Distribution of insertion sequences associated with Tn1546-like elements among Enterococcus faecium isolates from patients in Korea. Journal of Clinical Microbiology. 42: 1897-902. PMID 15131146 DOI: 10.1128/JCM.42.5.1897-1902.2004  0.425
2004 Huh J, DeLorme DE, Reid LN. The information utilitiy of DTC prescription drug advertising Journalism and Mass Communication Quarterly. 81: 788-806. DOI: 10.1177/107769900408100405  0.794
2004 Huh J, Delorme DE, Reid LN. The third-person effect and its influence on behavioral outcomes in a product advertising context: The case of direct-to-consumer prescription drug advertising Communication Research. 31: 568-599. DOI: 10.1177/0093650204267934  0.788
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