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Jang-Sun Hwang - Publications

Affiliations: 
Chung-Ang University (Korea), Seoul, South Korea 
Area:
Interactive media
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2009 Doh SJ, Hwang JS. How consumers evaluate eWOM (electronic word-of-mouth) messages. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 12: 193-7. PMID 19072076 DOI: 10.1089/Cpb.2008.0109  0.519
2008 Choi YK, Hwang JS, McMillan SJ. Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers Psychology and Marketing. 25: 756-768. DOI: 10.1002/mar.20237  0.604
2005 Kim J, McMillan SJ, Hwang J. Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns Journal of Interactive Advertising. 6: 46-60. DOI: 10.1080/15252019.2005.10722107  0.634
2005 Hovland R, McMahan C, Lee G, Hwang JS, Kim J. Gender role portrayals in American and Korean advertisements Sex Roles. 53: 887-899. DOI: 10.1007/S11199-005-8305-3  0.547
2003 Hwang J, McMillan SJ, Lee G. Corporate Web Sites as Advertising Journal of Interactive Advertising. 3: 10-23. DOI: 10.1080/15252019.2003.10722070  0.626
2003 McMillan SJ, Hwang JS, Lee G. Effects of structural and perceptual factors on attitudes toward the website Journal of Advertising Research. 43: 400-409. DOI: 10.1017/S0021849903030393  0.648
2002 McMillan SJ, Hwang JS. Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity Journal of Advertising. 31: 28-42. DOI: 10.1080/00913367.2002.10673674  0.595
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