Ji-Young Hong, Ph.D. - Publications
Affiliations: | Advertising | University of Texas at Austin, Austin, Texas, U.S.A. |
Year | Citation | Score | |||
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2006 | Lee B, Hong J, Lee W. How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online Journal of Computer-Mediated Communication. 9: 00-00. DOI: 10.1111/J.1083-6101.2004.Tb00282.X | 0.397 | |||
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