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Haeran Jae, Ph.D. - Publications

Affiliations: 
2006 University of Kentucky, Lexington, KY 
Area:
Marketing Business Administration
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2017 Candi M, Jae H, Makarem S, Mohan M. Consumer responses to functional, aesthetic and symbolic product design in online reviews Journal of Business Research. 81: 31-39. DOI: 10.1016/J.Jbusres.2017.08.006  0.346
2016 Makarem SC, Jae H. Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds Journal of Consumer Affairs. 50: 193-223. DOI: 10.1111/Joca.12080  0.315
2012 Jae H, Viswanathan M. Effects of pictorial product-warnings on low-literate consumers Journal of Business Research. 65: 1674-1682. DOI: 10.1016/J.Jbusres.2012.02.008  0.374
2010 Adkins NR, Jae H. Marketplace Vulnerability of Limited English Proficient Consumers: Opportunities to Increase Knowledge in Macromarketing Journal of Macromarketing. 30: 93-104. DOI: 10.1177/0276146709352222  0.305
2008 Jae H, Delvecchio DS, Cowles D. Picture–Text Incongruency in Print Advertisements among Low‐ and High‐Literacy Consumers Journal of Consumer Affairs. 42: 439-451. DOI: 10.1111/J.1745-6606.2008.00117.X  0.377
2004 Jae H, Delvecchio D. Decision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information Journal of Consumer Affairs. 38: 342-354. DOI: 10.1111/J.1745-6606.2004.Tb00873.X  0.371
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