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Guodong Gao, Ph.D. - Publications

Affiliations: 
2005 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Management Business Administration
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2 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2010 Dellarocas C, Gao G, Narayan R. Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products The Missouri Review. 27: 127-158. DOI: 10.2753/Mis0742-1222270204  0.323
2006 Clemons EK, Gao G, Hitt LM. When online reviews meet hyperdifferentiation: A study of the craft beer industry Journal of Management Information Systems. 23: 149-171. DOI: 10.2753/Mis0742-1222230207  0.502
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