Priya Raghubir - Publications

Affiliations: 
University of California, Berkeley, Berkeley, CA, United States 
Area:
Marketing Business Administration, Behavioral Psychology

42 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2017 Raghubir P, Capizzani M, Srivastava J. What’s in Your Wallet? Psychophysical Biases in the Estimation of Money Journal of the Association For Consumer Research. 2: 105-122. DOI: 10.1086/689867  0.347
2015 Valenzuela A, Raghubir P. Are consumers aware of top-bottom but not of left-right inferences? Implications for shelf space positions. Journal of Experimental Psychology. Applied. 21: 224-41. PMID 26372081 DOI: 10.1037/Xap0000055  0.422
2013 Valenzuela A, Raghubir P, Mitakakis C. Shelf space schemas: Myth or reality? Journal of Business Research. 66: 881-888. DOI: 10.1016/J.Jbusres.2011.12.006  0.422
2013 Gaston-Breton C, Raghubir P. Opposing effects of sociodemographic variables on price knowledge Marketing Letters. 24: 29-42. DOI: 10.1007/S11002-012-9201-6  0.388
2012 Raghubir P, Morwitz VG, Santana S. Europoly Money: How Do Tourists Convert Foreign Currencies to Make Spending Decisions? Journal of Retailing. 88: 7-19. DOI: 10.1016/J.Jretai.2011.11.001  0.381
2011 Raghubir P, Morwitz VG, Chakravarti A. Spatial categorization and time perception: Why does it take less time to get home? Journal of Consumer Psychology. 21: 192-198. DOI: 10.1016/J.Jcps.2010.08.006  0.365
2011 Raghubir P, Celly KS. Promoting promotions: Does showcasing free gifts backfire? Journal of Business Research. 64: 55-58. DOI: 10.1016/J.Jbusres.2009.09.022  0.368
2010 Raghubir P, Roberts J, Lemon KN, Winer RS. Why, when, and how should the effect of marketing be measured? A stakeholder perspective for corporate social responsibility metrics Journal of Public Policy and Marketing. 29: 66-77. DOI: 10.1509/Jppm.29.1.66  0.342
2010 Raghubir P, Das SR. The Long and Short of It: Why are Stocks with Shorter Runs Preferred? Journal of Consumer Research. 36: 964-982. DOI: 10.1086/644762  0.414
2009 Raghubir P, Srivastava J. The denomination effect Journal of Consumer Research. 36: 701-713. DOI: 10.1086/599222  0.355
2009 Puccinelli NM, Goodstein RC, Grewal D, Price R, Raghubir P, Stewart D. Customer Experience Management in Retailing: Understanding the Buying Process Journal of Retailing. 85: 15-30. DOI: 10.1016/J.Jretai.2008.11.003  0.409
2009 Valenzuela A, Raghubir P. Position-based beliefs: The center-stage effect Journal of Consumer Psychology. 19: 185-196. DOI: 10.1016/J.Jcps.2009.02.011  0.424
2008 Raghubir P, Srivastava J. Monopoly money: the effect of payment coupling and form on spending behavior. Journal of Experimental Psychology. Applied. 14: 213-25. PMID 18808275 DOI: 10.1037/1076-898X.14.3.213  0.317
2008 Ofir C, Raghubir P, Brosh G, Monroe KB, Heiman A. Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience Journal of Retailing. 84: 414-423. DOI: 10.1016/J.Jretai.2008.08.001  0.419
2008 Raghubir P. Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk International Journal of Research in Marketing. 25: 327-334. DOI: 10.1016/J.Ijresmar.2008.07.006  0.303
2006 Raghubir P, Greenleaf EA. Ratios in proportion: What should the shape of the package be? Journal of Marketing. 70: 95-107. DOI: 10.1509/Jmkg.70.2.95  0.367
2006 Raghubir P, Valenzuela A. Center-of-inattention: Position biases in decision-making Organizational Behavior and Human Decision Processes. 99: 66-80. DOI: 10.1016/J.Obhdp.2005.06.001  0.357
2006 Raghubir P. An information processing review of the subjective value of money and prices Journal of Business Research. 59: 1053-1062. DOI: 10.1016/J.Jbusres.2006.09.013  0.417
2005 Raghubir P, Menon G. When and why is ease of retrieval informative? Memory & Cognition. 33: 821-32. PMID 16383170 DOI: 10.3758/Bf03193077  0.362
2005 Raghubir P. Framing a price bundle: The case of "buy/get" offers Journal of Product and Brand Management. 14: 123-128. DOI: 10.1108/10610420510592617  0.377
2005 Yang S, Raghubir P. Can bottles speak volumes? The effect of package shape on how much to buy Journal of Retailing. 81: 269-281. DOI: 10.1016/J.Jretai.2004.11.003  0.354
2004 Raghubir P, Inman JJ, Grande H. The three faces of consumer promotions California Management Review. 46. DOI: 10.2307/41166273  0.441
2004 Raghubir P. Free Gift with Purchase: Promoting or Discounting the Brand? Journal of Consumer Psychology. 14: 181-186. DOI: 10.1207/S15327663Jcp1401  0.403
2004 Raghubir P. Coupons in context: Discounting prices or decreasing profits? Journal of Retailing. 80: 1-12. DOI: 10.1016/J.Jretai.2004.01.001  0.44
2003 Lin YC, Lin CH, Raghubir P. Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? Journal of Consumer Psychology. 13: 464-477. DOI: 10.1207/S15327663Jcp1304_13  0.322
2003 Menon G, Raghubir P. Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? Journal of Consumer Research. 30: 230-243. DOI: 10.1086/376804  0.362
2002 Srivastava J, Raghubir P. Debiasing using decomposition: The case of memory-based credit card expense estimates Journal of Consumer Psychology. 12: 253-264. DOI: 10.1207/S15327663Jcp1203_07  0.345
2002 Raghubir P, Srivastava J. Effect of Face Value on Product Valuation in Foreign Currencies Journal of Consumer Research. 29: 335-347. DOI: 10.1086/344430  0.344
2002 Fitzsimons GJ, Hutchinson JW, Williams P, Alba JW, Chartrand TL, Huber J, Kardes FR, Menon G, Raghubir P, Russo JE, Shiv B, Tavassoli NT. Non-Conscious Influences on Consumer Choice Marketing Letters. 13: 269-279. DOI: 10.1023/A:1020313710388  0.348
2001 Krider RE, Raghubir P, Krishna A. Pizzas: π or square? Psychophysical biases in area comparisons Marketing Science. 20: 405-425. DOI: 10.1287/Mksc.20.4.405.9756  0.396
2001 Raghubir P, Menon G. Framing Effects in Risk Perceptions of Aids Marketing Letters. 12: 145-155. DOI: 10.1023/A:1011165019311  0.389
1999 Raghubir P, Krishna A. Vital dimensions in volume perception: Can the eye fool the stomach? Journal of Marketing Research. 36: 313-326. DOI: 10.2307/3152079  0.397
1999 Raghubir P, Corfman K. When do price promotions affect pretrial brand evaluations? Journal of Marketing Research. 36: 211-222. DOI: 10.1177/002224379903600206  0.404
1999 Raghubir P, Johar GV. Hong Kong 1997 in context Public Opinion Quarterly. 63: 543-565. DOI: 10.1086/297870  0.348
1998 Raghubir P. Coupon value: A signal for price? Journal of Marketing Research. 35: 316-324. DOI: 10.1177/002224379803500303  0.439
1998 Raghubir P, Menon G. AIDS and me, never the twain shall meet: The effects of information accessibility on judgments of risk and advertising effectiveness Journal of Consumer Research. 25: 52-63. DOI: 10.1086/209526  0.374
1997 Krishna A, Raghubir P. The effect of line configuration on perceived numerosity of dotted nines Memory and Cognition. 25: 492-507. PMID 9259627 DOI: 10.3758/Bf03201125  0.336
1997 Menon G, Raghubir P, Schwarz N. How Much Will I Spend? Factors Affecting Consumers’ Estimates of Future Expense Journal of Consumer Psychology. 6: 141-164. DOI: 10.1207/S15327663Jcp0602_02  0.349
1997 Inman JJ, Peter AC, Raghubir P. Framing the deal: The role of restrictions in accentuating deal value Journal of Consumer Research. 24: 68-79. DOI: 10.1086/209494  0.403
1996 Raghubir P, Krishna A. As the crow flies: Bias in consumers' map-based distance judgments Journal of Consumer Research. 23: 26-39. DOI: 10.1086/209464  0.352
1996 Raghubir P, Menon G. Asking sensitive questions: The effects of type of referent and frequency wording in counterbiasing methods Psychology and Marketing. 13: 633-652. DOI: 10.1002/(Sici)1520-6793(199610)13:7<633::Aid-Mar1>3.0.Co;2-I  0.326
1995 Menon G, Raghubir P, Schwarz N. Behavioral Frequency Judgments - An Accessibility Diagnosticity Framework Journal of Consumer Research. 22: 212-228. DOI: 10.1086/209446  0.379
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