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Gavan J. Fitzsimons

Affiliations: 
Business Administration Duke University, Durham, NC 
Area:
Marketing Business Administration, Social Psychology, Linguistics Language
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Parents

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Children

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Yael Z. Rugar grad student 2006 Duke
Sarah G. Moore grad student 2009 Duke
Eugenia C. Wu grad student 2010 Duke
Linyun W. Yang grad student 2010 Duke
Keisha M. Cutright grad student 2011 Duke
Euiyoung K. Min grad student 2012 Duke

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Publications

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Moore SG, Fitzsimons GM, Fitzsimons GJ. (2020) She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others Journal of the Association For Consumer Research. 5: 335-344
Gaustad T, Utgård J, Fitzsimons GJ. (2020) When accidents are good for a brand Journal of Business Research. 107: 153-161
Sullivan NJ, Fitzsimons GJ, Platt ML, et al. (2019) Indulgent Foods Can Paradoxically Promote Disciplined Dietary Choices. Psychological Science. 956797618817509
Liu PJ, Dallas SK, Fitzsimons GJ. (2019) A Framework for Understanding Consumer Choices for Others Journal of Consumer Research. 46: 407-434
Gaustad T, Samuelsen BM, Warlop L, et al. (2019) Too much of a good thing? Consumer response to strategic changes in brand image International Journal of Research in Marketing. 36: 264-280
Acikalin MY, Watson KK, Fitzsimons GJ, et al. (2018) Rhesus macaques form preferences for brand logos through sex and social status based advertising. Plos One. 13: e0193055
Wu EC, Moore SG, Fitzsimons GJ. (2018) Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others Journal of Consumer Research. 46: 508-527
Gaustad T, Samuelsen BM, Warlop L, et al. (2018) The perils of self-brand connections: Consumer response to changes in brand meaning Psychology & Marketing. 35: 818-829
Brick DJ, Fitzsimons GM, Chartrand TL, et al. (2017) Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction Journal of Consumer Research. 44: 991-1014
Wu F, Samper A, Morales AC, et al. (2017) It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment Journal of Consumer Research. 44: 651-672
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