Gavan J. Fitzsimons

Business Administration Duke University, Durham, NC 
Marketing Business Administration, Social Psychology, Linguistics Language
"Gavan Fitzsimons"


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Yael Z. Rugar grad student 2006 Duke
Sarah G. Moore grad student 2009 Duke
Eugenia C. Wu grad student 2010 Duke
Linyun W. Yang grad student 2010 Duke
Keisha M. Cutright grad student 2011 Duke
Euiyoung K. Min grad student 2012 Duke
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Leander NP, vanDellen MR, Rachl-Willberger J, et al. (2016) Is Freedom Contagious? A Self-Regulatory Model of Reactance and Sensitivity to Deviant Peers. Motivation Science. 2: 256-267
Zemack-Rugar Y, Rabino R, Cavanaugh LA, et al. (2016) When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products Journal of Consumer Psychology. 26: 213-230
Liu PJ, Haws KL, Lamberton C, et al. (2015) Vice-virtue bundles Management Science. 61: 204-228
Shepherd S, Chartrand TL, Fitzsimons GJ. (2015) When brands reflect our ideal world: The values and brand preferences of consumers who support versus reject society’s dominant ideology Journal of Consumer Research. 42: 76-92
McClelland GH, Lynch JG, Irwin JR, et al. (2015) Median splits, Type II errors, and false-positive consumer psychology: Don't fight the power Journal of Consumer Psychology. 25: 679-689
Yang LW, Chartrand TL, Fitzsimons GJ. (2015) The influence of gender and self-monitoring on the products consumers choose for joint consumption International Journal of Research in Marketing. 32: 398-407
Cutright KM, Erdem T, Fitzsimons GJ, et al. (2014) Finding brands and losing your religion? Journal of Experimental Psychology. General. 143: 2209-22
Yang LW, Cutright KM, Chartrand TL, et al. (2014) Distinctively different: Exposure to multiple brands in low-elaboration settings Journal of Consumer Research. 40: 973-992
Moore SG, Fitzsimons GJ. (2014) Yes, we have no bananas: Consumer responses to restoration of freedom Journal of Consumer Psychology. 24: 541-548
Spiller SA, Fitzsimons GJ, Lynch JG, et al. (2013) Spotlights,floodlights,andthe magic number zero: Simple effects tests in moderated regression Journal of Marketing Research. 50: 277-288
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