Sarah G. Moore, Ph.D.

Affiliations: 
2009 Business Administration Duke University, Durham, NC 
Area:
Marketing Business Administration, Social Psychology, Linguistics Language
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"Sarah Moore"

Parents

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Gavan J. Fitzsimons grad student 2009 Duke
 (Some things are better left unsaid: How word of mouth influences the speaker.)
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Publications

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Moore SG, Fitzsimons GM, Fitzsimons GJ. (2020) She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others Journal of the Association For Consumer Research. 5: 335-344
Packard G, Moore SG, McFerran B. (2018) (I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions Journal of Marketing Research. 55: 541-555
Wu EC, Moore SG, Fitzsimons GJ. (2018) Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others Journal of Consumer Research. 46: 508-527
Moore SG, McFerran B. (2017) She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth Journal of the Association For Consumer Research. 2: 229-245
Zemack-Rugar Y, Moore SG, Fitzsimons GJ. (2017) Just do it! Why committed consumers react negatively to assertive ads Journal of Consumer Psychology. 27: 287-301
Moore SG, Fitzsimons GJ. (2014) Yes, we have no bananas: Consumer responses to restoration of freedom Journal of Consumer Psychology. 24: 541-548
Moore SG, Neal DT, Fitzsimons GJ, et al. (2012) Wolves in sheep's clothing: How and when hypothetical questions influence behavior Organizational Behavior and Human Decision Processes. 117: 168-178
Moore SG, Ferguson MJ, Chartrand TL. (2011) Affect in the aftermath: how goal pursuit influences implicit evaluations. Cognition & Emotion. 25: 453-65
Wu EC, Moore SG, Fitzsimons GJ. (2009) Dinner out with independent self-construal consumers: Wow, this is bad wine Advances in Consumer Research. 36: 996-997
Fitzsimons GJ, Moore SG. (2008) Should we ask our Children about Sex, Drugs and Rock & Roll?: Potentially Harmful Effects of Asking Questions About Risky Behaviors. Journal of Consumer Psychology : the Official Journal of the Society For Consumer Psychology. 18: 82-95
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