Steve E. Hoeffler, Ph.D.
Affiliations: | 2000 | Duke University, Durham, NC |
Area:
Marketing Business AdministrationGoogle:
"Steve Hoeffler"Parents
Sign in to add mentor| James Ross Bettman | grad student | 2000 | Duke | |
| (Measuring preferences and positioning really new products.) | ||||
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Publications
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| Nielsen JH, Escalas JE, Hoeffler S. (2018) Mental simulation and category knowledge affect really new product evaluation through transportation. Journal of Experimental Psychology. Applied. 24: 145-158 |
| Herzenstein M, Hoeffler S. (2016) Of clouds and zombies: How and when analogical learning improves evaluations of really new products Journal of Consumer Psychology. 26: 550-557 |
| Zhao M, Dahl DW, Hoeffler S. (2014) Optimal visualization aids and temporal framing for new products Journal of Consumer Research. 41: 1137-1151 |
| Wood S, Hoeffler S. (2013) Looking Innovative: Exploring the Role of Impression Management in High‐Tech Product Adoption and Use Journal of Product Innovation Management. 30: 1254-1270 |
| Malkoc SA, Hedgcock W, Hoeffler S. (2013) Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives Journal of Consumer Psychology. 23: 317-329 |
| Zhao M, Hoeffler S, Dahl DW. (2012) Imagination difficulty and new product evaluation Journal of Product Innovation Management. 29: 76-90 |
| Zhao M, Hoeffler S, Zauberman G. (2011) Mental simulation and product evaluation: The affective and cognitive dimensions of process versus outcome simulation Journal of Marketing Research. 48: 827-839 |
| Hoeffler S, Bloom PN, Keller KL. (2010) Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions Journal of Public Policy & Marketing. 29: 78-88 |
| Zhao M, Hoeffler S, Dahl DW. (2009) The Role of Imagination-Focused Visualization on New Product Evaluation Journal of Marketing Research. 46: 46-55 |
| Zhao M, Hoeffler S, Zauberman G. (2007) Mental simulation and preference consistency over time: The role of process- versus outcome-focused thoughts Journal of Marketing Research. 44: 379-388 |