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Manoj K. Agarwal

Affiliations: 
Business Administration State University of New York at Binghamton, Vestal, NY, United States 
Area:
Marketing Business Administration, Finance
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Mustafa D. Dalman grad student 2009 SUNY Binghamton
Ashwin Malshe grad student 2011 SUNY Binghamton

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Publications

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Jaiswal AK, Niraj R, Park CH, et al. (2018) The effect of relationship and transactional characteristics on customer retention in emerging online markets Journal of Business Research. 92: 25-35
Park CH, Agarwal MK. (2018) The order effect of advertisers on consumer search behavior in sponsored search markets Journal of Business Research. 84: 24-33
Agarwal MK. (2017) Book Reviews : INTRODUCTION TO MARKETING RESEARCH by David Aaker and George Day (New York: John Wiley & Sons, 1980. 628 pp., $20.95) Journal of the Academy of Marketing Science
Malshe A, Agarwal MK. (2015) From finance to marketing: The impact of financial leverage on customer satisfaction Journal of Marketing. 79: 21-38
Sriram S, Chintagunta PK, Agarwal MK. (2010) Investigating consumer purchase behavior in related technology product categories Marketing Science. 29: 291-314
Rao VR, Agarwal MK, Dahlhoff D. (2004) How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation Journal of Marketing. 68: 126-141
Agarwal MK. (2003) Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data: Journal of International Marketing. 11: 56-80
Agarwal MK, Chatterjee S. (2003) Complexity, uniqueness, and similarity in between‐bundle choice Journal of Product & Brand Management. 12: 358-376
Agarwal MK. (2002) Asymmetric price effects in the telecommunications services markets Journal of Business Research. 55: 671-677
Agarwal MK, Goodstadt BE. (1997) Gaining competitive advantage in the U.S. wireless telephony market: the marketing challenge Telematics and Informatics. 14: 159-171
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