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Harikesh S. Nair, Ph.D. - Publications

Affiliations: 
2005 University of Chicago, Chicago, IL 
Area:
Marketing Business Administration, General Economics
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21 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Sahni NS, Nair HS. Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search Marketing Science. 39: 5-32. DOI: 10.1287/Mksc.2018.1125  0.647
2020 Sahni NS, Nair HS. Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search The Review of Economic Studies. 87: 1529-1564. DOI: 10.1093/Restud/Rdz053  0.653
2018 Lee D, Hosanagar K, Nair HS. Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Management Science. 64: 5105-5131. DOI: 10.1287/Mnsc.2017.2902  0.376
2018 Tuchman AE, Nair HS, Gardete PM. Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising Qme-Quantitative Marketing and Economics. 16: 111-174. DOI: 10.1007/S11129-017-9192-Y  0.394
2017 Nair HS, Misra S, Hornbuckle WJ, Mishra R, Acharya A. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation Marketing Science. 36: 699-725. DOI: 10.1287/Mksc.2017.1039  0.478
2016 Daljord Ø, Misra S, Nair HS. Homogeneous contracts for heterogeneous agents: Aligning sales force composition and compensation Journal of Marketing Research. 53: 161-182. DOI: 10.1509/Jmr.14.0018  0.373
2013 Narayanan S, Nair HS. Estimating Causal Installed-Base Effects: A Bias-Correction Approach Journal of Marketing Research. 50: 70-94. DOI: 10.1509/Jmr.11.0183  0.587
2012 Ellickson PB, Misra S, Nair HS. Repositioning dynamics and pricing strategy Journal of Marketing Research. 49: 750-772. DOI: 10.1509/Jmr.11.0068  0.449
2011 Misra S, Nair HS. A structural model of sales-force compensation dynamics: Estimation and field implementation Quantitative Marketing and Economics. 9: 211-257. DOI: 10.2139/Ssrn.1474462  0.37
2011 Chintagunta PK, Nair HS. Structural workshop paper discrete-choice models of consumer demand in marketing Marketing Science. 30: 977-996. DOI: 10.1287/Mksc.1110.0674  0.634
2011 Hartmann W, Nair HS, Narayanan S. Identifying causal marketing mix effects using a regression discontinuity design Marketing Science. 30: 1079-1097. DOI: 10.1287/Mksc.1110.0670  0.626
2011 Misra S, Nair HS. A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin Quantitative Marketing and Economics. 9: 267-273. DOI: 10.1007/S11129-011-9111-6  0.42
2010 Nair HS, Manchanda P, Bhatia T. Asymmetric social interactions in physician prescription behavior: The role of opinion leaders Journal of Marketing Research. 47: 883-895. DOI: 10.1509/Jmkr.47.5.883  0.344
2010 Hartmann WR, Nair HS. Retail competition and the dynamics of demand for tied goods Marketing Science. 29: 366-386. DOI: 10.1287/Mksc.1090.0518  0.366
2009 Chintagunta PK, Nair HS, Sukumar R. Measuring marketing-mix effects in the 32/64 bit video-game console market Journal of Applied Econometrics. 24: 421-445. DOI: 10.1002/Jae.1056  0.63
2008 Hartmann WR, Manchanda P, Nair H, Bothner M, Dodds P, Godes D, Hosanagar K, Tucker C. Modeling social interactions: Identification, empirical methods and policy implications Marketing Letters. 19: 287-304. DOI: 10.1007/S11002-008-9048-Z  0.344
2007 Nair H. Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games Qme-Quantitative Marketing and Economics. 5: 239-292. DOI: 10.2139/Ssrn.945409  0.466
2005 Nair H, Dubé J, Chintagunta P. Accounting for Primary and Secondary Demand Effects with Aggregate Data Marketing Science. 24: 444-460. DOI: 10.1287/Mksc.1040.0101  0.607
2004 Nair H, Chintagunta PK, Dube JH. Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants Qme-Quantitative Marketing and Economics. 2: 23-58. DOI: 10.1023/B:Qmec.0000017034.98302.44  0.615
2004 Desiraju R, Nair H, Chintagunta P. Diffusion of new pharmaceutical drugs in developing and developed nations International Journal of Research in Marketing. 21: 341-357. DOI: 10.1016/J.Ijresmar.2004.05.001  0.549
2000 Bhat CR, Nair HS. VMT-mix modeling for mobile source emissions forecasting: Formulation and empirical application Transportation Research Record. 39-48. DOI: 10.3141/1738-05  0.316
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