| Year |
Citation |
Score |
| 2020 |
Yang K, Kim HM, Tanoff L. Signaling Trust: Cues from Instagram Posts Electronic Commerce Research and Applications. 43: 100998. DOI: 10.1016/J.Elerap.2020.100998 |
0.306 |
|
| 2019 |
Lee Y, Haley E, Yang K. The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness Environmental Communication-a Journal of Nature and Culture. 13: 239-254. DOI: 10.1080/17524032.2017.1308407 |
0.333 |
|
| 2018 |
Kim HJ, Yang K, Lee YE. Moderating Effect of Trust and Commitment in Customer Satisfaction and Customer Loyalty on Mobile Grocery Purchasing Quality Attributes Journal of the Korean Society of Food Science and Nutrition. 47: 207-221. DOI: 10.3746/Jkfn.2018.47.2.207 |
0.369 |
|
| 2018 |
Kim EY, Yang K. Self-service technologies (SSTs) streamlining consumer experience in the fashion retail stores: The role of perceived interactivity Journal of Global Fashion Marketing. 9: 287-304. DOI: 10.1080/20932685.2018.1503558 |
0.4 |
|
| 2017 |
Yang K, Kim J, Kim Y. The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students Journal of Global Fashion Marketing. 8: 83-97. DOI: 10.1080/20932685.2016.1274665 |
0.305 |
|
| 2013 |
Lee YJ, Haley E, Yang K. The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention International Journal of Advertising. 32: 233-253. DOI: 10.2501/Ija-32-2-233-253 |
0.321 |
|
| 2013 |
Kim J, Yang K, Kim BY. Online retailer reputation and consumer response: Examining cross cultural differences International Journal of Retail and Distribution Management. 41: 688-705. DOI: 10.1108/Ijrdm-02-2012-0009 |
0.329 |
|
| 2013 |
Lee H, Yang K. Interpersonal service quality, self-service technology (SST) service quality, and retail patronage Journal of Retailing and Consumer Services. 20: 51-57. DOI: 10.1016/J.Jretconser.2012.10.005 |
0.458 |
|
| 2012 |
Yang K, Kim HY. Mobile shopping motivation: an application of multiple discriminant analysis International Journal of Retail & Distribution Management. 40: 778-789. DOI: 10.1108/09590551211263182 |
0.479 |
|
| 2012 |
Yang K. Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior Journal of Retailing and Consumer Services. 19: 484-491. DOI: 10.1016/J.Jretconser.2012.06.003 |
0.361 |
|
| 2010 |
Yang K, Lee H. Gender differences in using mobile data services: utilitarian and hedonic value approaches Journal of Research in Interactive Marketing. 4: 142-156. DOI: 10.1108/17505931011051678 |
0.498 |
|
| 2010 |
Yang K. Determinants of US consumer mobile shopping services adoption: Implications for designing mobile shopping services Journal of Consumer Marketing. 27: 262-270. DOI: 10.1108/07363761011038338 |
0.544 |
|
| 2010 |
Yang K. The effects of technology self-efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers Journal of International Consumer Marketing. 22: 117-127. DOI: 10.1080/08961530903476147 |
0.492 |
|
| 2009 |
Yang K, Young AP. The effects of customized site features on internet apparel shopping Journal of Fashion Marketing and Management. 13: 128-139. DOI: 10.1108/13612020910939923 |
0.325 |
|
| 2009 |
Yang K, Jolly LD. The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers Journal of Retailing and Consumer Services. 16: 502-508. DOI: 10.1016/J.Jretconser.2009.08.005 |
0.652 |
|
| 2008 |
Yang K, Jolly LD. Age cohort analysis in adoption of mobile data services: Gen Xers versus baby boomers Journal of Consumer Marketing. 25: 272-280. DOI: 10.1108/07363760810890507 |
0.649 |
|
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