Avi D. Santo, Ph.D.
Affiliations: | 2006 | Radio-Television-Film | University of Texas at Austin, Austin, Texas, U.S.A. |
Area:
Cinema, American Studies, Industrial and Labor Relations, Marketing Business Administration, Mass Communications, BiographyGoogle:
"Avi Santo"Parents
Sign in to add mentor| Thomas Schatz | grad student | 2006 | UT Austin | |
| (Transmedia brand licensing prior to conglomeration: George Trendle and the Lone Ranger and Green Hornet brands, 1933--1966.) | ||||
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Publications
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| Santo A. (2014) "Is it a camel? Is it a turban? No, it's The 99": branding Islamic superheroes as authentic global cultural commodities. Television & New Media. 15: 679-695 |
| Santo A. (2012) A Teenie Weenie amount of ‘Goodwill’: Cross-media character brand merchandizing in the 1920s Journal of Consumer Culture. 12: 283-305 |
| Santo A. (2011) “Good Morals Are Good Business”: The Cultural Economy of Children's Radio in the Late 1930s Popular Communication. 9: 1-21 |
| Santo A. (2010) Batman versus The Green Hornet: The Merchandisable TV Text and the Paradox of Licensing in the Classical Network Era Cinema Journal. 49: 63-85 |
| Santo A. (2009) The future of academic writing Transformative Works and Cultures. 3 |
| Santo A. (2008) Act locally, sell globally: Inuit media and the global cultural economy Continuum: Journal of Media & Cultural Studies. 22: 327-340 |
| Santo A. (2004) Nunavut: Inuit television and cultural citizenship International Journal of Cultural Studies. 7: 379-397 |