Brian G. Southwell, Ph.D.
Affiliations: | 2002 | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Mass Communications, Social Psychology, Theory and MethodsGoogle:
"Brian Southwell"Parents
Sign in to add mentor| Robert C. Hornik | grad student | 2002 | Penn | |
| (Mass media and memory traces: Multilevel explanation of encoded exposure to television content.) | ||||
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Publications
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| Kelly BJ, Rupert DJ, Aikin KJ, et al. (2020) Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising. Research in Social & Administrative Pharmacy : Rsap |
| Jo CL, Noar SM, Southwell BG, et al. (2019) Effects of E-cigarette Advertising Message Form and Cues on Cessation Intention: An Exploratory Study. Journal of Health Communication. 1-11 |
| Aikin KJ, Boudewyns V, Betts KR, et al. (2019) Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising. Journal of Health Communication. 1-11 |
| Southwell BG, Niederdeppe J, Cappella JN, et al. (2019) Misinformation as a Misunderstood Challenge to Public Health. American Journal of Preventive Medicine |
| Betts KR, Aikin KJ, Kelly BJ, et al. (2019) Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects. Journal of Health Communication. 1-9 |
| O'Donoghue AC, Johnson M, Sullivan HW, et al. (2019) Aging and Direct-to-Consumer Prescription Drug Television Ads: The Effects of Individual Differences and Risk Presentation. Journal of Health Communication. 1-9 |
| Southwell BG, Eder M, Finnegan J, et al. (2018) Use of online promotion to encourage patient awareness of aspirin use to prevent heart attack and stroke. Journal of Epidemiology and Community Health |
| Southwell BG, Parvanta SA, Johnson MM, et al. (2018) Assessing hearing and cognition challenges in consumer processing of televised risk information: Validation of self-reported measures using performance indicators. Preventive Medicine Reports. 11: 145-147 |
| Betts KR, Aikin KJ, Boudewyns V, et al. (2017) Physician Response to Contextualized Price-Comparison Claims in Prescription Drug Advertising. Journal of Communication in Healthcare. 10: 195-204 |
| Morgan JC, Southwell BG, Noar SM, et al. (2017) Frequency and Content of Conversations about Pictorial Warnings on Cigarette Packs. Nicotine & Tobacco Research : Official Journal of the Society For Research On Nicotine and Tobacco |