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Jennifer Ball - Publications

Affiliations: 
University of Texas at Austin, Austin, Texas, U.S.A. 
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2016 Ball JG, Manika D, Stout P. Causes and consequences of trust in direct-to-consumer prescription drug advertising International Journal of Advertising. 35: 216-247. DOI: 10.1080/02650487.2015.1009346  0.509
2015 Ball JG, Manika D, Stout PA. The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication. 1-21. PMID 26312583 DOI: 10.1080/10810730.2015.1023960  0.493
2014 Manika D, Ball JG, Stout PA. Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young women. Journal of Health Communication. 19: 1232-47. PMID 24708436 DOI: 10.1080/10810730.2013.872727  0.436
2013 Ball J, Mackert M. Pharmaceutical advertising practitioners' approach to trust and emotion International Journal of Pharmaceutical and Healthcare Marketing. 7: 244-264. DOI: 10.1108/Ijphm-04-2013-0021  0.315
2011 Ball JG, Manika D, Stout P. Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertising. Health Marketing Quarterly. 28: 337-53. PMID 22054029 DOI: 10.1080/07359683.2011.623112  0.513
2009 Ball JG, Liang A, Lee WN. Representation of African Americans in direct-to-consumer pharmaceutical commercials: a content analysis with implications for health disparities. Health Marketing Quarterly. 26: 372-90. PMID 19916100 DOI: 10.1080/07359680903304328  0.476
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