George Zinkhan
Affiliations: | University of Georgia, Athens, Athens, GA, United States |
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"George Zinkhan"Children
Sign in to add trainee| Jisu Huh | grad student | University of Georgia | |
| David E. Allbright | grad student | 2000 | University of Georgia |
| Hyokjin Kwak | grad student | 2001 | University of Georgia |
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Publications
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| Rollins BL, King K, Zinkhan G, et al. (2011) Nonbranded or branded direct-to-consumer prescription drug advertising-which is more effective? Health Marketing Quarterly. 28: 86-98 |
| Rollins BL, King K, Zinkhan G, et al. (2010) Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements Drug Information Journal. 44: 673-683 |
| Kwak H, Larsen Andras T, Zinkhan GM. (2009) Advertising to ‘active’ viewers International Journal of Advertising. 28: 49-75 |
| Kwak H, Forman H, Zinkhan GM. (2009) Consumer attitudes towards firms' marketing activities: The implications for marketing communications strategies International Journal of Internet Marketing and Advertising. 5: 131-144 |
| Kwak H, Zinkhan GM, Pan Y, et al. (2008) Consumer communications, media use, and purchases via the internet: A comparative, exploratory study Journal of International Consumer Marketing. 20: 55-68 |
| Kwak H, Zinkhan GM, DeLorme DE, et al. (2006) Revisiting normative influences on impulsive buying behavior and an extension to compulsive buying behavior: A case from South Korea Journal of International Consumer Marketing. 18: 57-80 |
| Pitt LF, Watson RT, Berthon P, et al. (2006) The penguin's window: Corporate brands from an open-source perspective Journal of the Academy of Marketing Science. 34: 115-127 |
| Kwak H, Zinkhan GM, Roushanzamir EPL. (2004) Compulsive comorbidity and its psychological antecedents: A cross-cultural comparison between the US and South Korea Journal of Consumer Marketing. 21: 418-434 |
| Kwak H, Zinkhan GM, DeLorme DE. (2002) Effects of Compulsive Buying Tendencies on Attitudes toward Advertising: The Moderating Role of Exposure to TV Commercials and TV Shows Journal of Current Issues & Research in Advertising. 24: 17-32 |
| Jaju A, Kwak H, Zinkhan GM. (2002) Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the US, India, and Korea Marketing Education Review. 12: 49-60 |