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| Schneider MJ, Jagpal S, Gupta S, et al. (2018) A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data Marketing Science. 37: 153-171 |
| Schneider MJ, Jagpal S, Gupta S, et al. (2017) Protecting customer privacy when marketing with second-party data International Journal of Research in Marketing. 34: 593-603 |
| Liu Q, Gupta S, Venkataraman S, et al. (2016) An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications Management Science. 62: 2321-2340 |
| Schneider MJ, Gupta S. (2016) Forecasting sales of new and existing products using consumer reviews: A random projections approach International Journal of Forecasting. 32: 243-256 |
| Liu Q, Steenburgh TJ, Gupta S. (2015) The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments Marketing Science. 34: 144-159 |
| Yu Y, Gupta S. (2014) Pioneering Advantage in Generic Drug Competition International Journal of Pharmaceutical and Healthcare Marketing. 8: 126-150 |
| Park S, Gupta S. (2012) Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data Empirical Economics. 43: 1353-1372 |
| Park S, Gupta S. (2011) A Regime-Switching Model of Cyclical Category Buying Marketing Science. 30: 469-480 |
| Park S, Gupta S. (2009) Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data Journal of Marketing Research. 46: 531-542 |
| Dubé J, Gupta S. (2008) Cross-Brand Pass-Through in Supermarket Pricing Marketing Science. 27: 324-333 |