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Wendy W. Moe, Ph.D.

Affiliations: 
2000 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration
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Peter S. Fader grad student 2000 Penn
 (Which visits lead to purchases? Decomposing the buying process into visiting and conversion behavior.)

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Publications

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Berger J, Humphreys A, Ludwig S, et al. (2019) Uniting the Tribes: Using Text for Marketing Insight Journal of Marketing. 84: 1-25
Moe WW, Ratchford BT. (2018) How the Explosion of Customer Data Has Redefined Interactive Marketing Journal of Interactive Marketing. 42
Moe WW, Schweidel DA. (2017) Opportunities for Innovation in Social Media Analytics Journal of Product Innovation Management. 34: 697-702
Zhang Y, Moe WW, Schweidel DA. (2017) Modeling the role of message content and influencers in social media rebroadcasting International Journal of Research in Marketing. 34: 100-119
Schweidel DA, Moe WW. (2016) Binge Watching and Advertising Journal of Marketing. 80: 1-19
Healey J, Moe WW. (2016) The effects of installed base innovativeness and recency on content sales in a platform-mediated market International Journal of Research in Marketing. 33: 246-260
Schweidel DA, Moe WW. (2014) Listening in on social media: A joint model of sentiment and venue format choice Journal of Marketing Research. 51: 387-402
Moe WW, Schweidel DA. (2013) Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews? Gfk Marketing Intelligence Review. 5: 8-12
Braun M, Moe WW. (2013) Online display advertising: Modeling the effects of multiple creatives and individual impression histories Marketing Science. 32: 753-767
Moe WW, Schweidel DA. (2012) Online product opinions: Incidence, evaluation, and evolution Marketing Science. 31: 372-386
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