Wendy W. Moe, Ph.D.

Affiliations: 
2000 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration
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"Wendy Moe"

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Peter S. Fader grad student 2000 Penn
 (Which visits lead to purchases? Decomposing the buying process into visiting and conversion behavior.)
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Publications

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Schweidel DA, Moe WW. (2014) Listening in on social media: A joint model of sentiment and venue format choice Journal of Marketing Research. 51: 387-402
Braun M, Moe WW. (2013) Online display advertising: Modeling the effects of multiple creatives and individual impression histories Marketing Science. 32: 753-767
Moe WW, Schweidel DA. (2012) Online product opinions: Incidence, evaluation, and evolution Marketing Science. 31: 372-386
Moe WW, Schweidel DA, Trusov M. (2011) What influences customers' online comments Mit Sloan Management Review. 53: 14-16
Moe WW, Fader PS. (2009) The role of price tiers in advance purchasing of event tickets Journal of Service Research. 12: 73-86
Moe WW, Fader PS. (2004) Capturing evolving visit behavior in clickstream data Journal of Interactive Marketing. 18: 5-19
Moe WW, Fader PS. (2004) Dynamic Conversion Behavior at E-Commerce Sites Management Science. 50: 326-335
Johnson EJ, Moe WW, Fader PS, et al. (2004) On the Depth and Dynamics of Online Search Behavior Management Science. 50: 299-308
Moe WW, Fader PS. (2002) Using advance purchase orders to forecast new product sales Marketing Science. 21: 347-364
Moe WW, Fader PS. (2001) Modeling hedonic portfolio products: A joint segmentation analysis of music compact disc sales Journal of Marketing Research. 38: 376-385
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