Vibhanshu Abhishek, Ph.D.
Affiliations: | 2012 | Operations and Information Management | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Commerce-Business Economics, Marketing Business AdministrationGoogle:
"Vibhanshu Abhishek"
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Publications
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| Gong J, Abhishek V, Li B. (2018) Examining The Impact Of Keyword Ambiguity On Search Advertising Performance: A Topic Model Approach Management Information Systems Quarterly. 42: 805-829 |
| Abhishek V, Hosanagar K, Fader PS. (2015) Aggregation bias in sponsored search data: The curse and the cure Marketing Science. 34: 59-77 |
| Gong J, Abhishek V, Li B. (2014) Perils of uncertainty? the impact of contextual ambiguity on search advertising keyword performance 35th International Conference On Information Systems "Building a Better World Through Information Systems", Icis 2014 |
| Abhishek V, Hosanagar K. (2013) Optimal bidding in multi-item multislot sponsored search auctions Operations Research. 61: 855-873 |
| Abhishek V, Hosanagar K. (2012) Optimal bidding in multi-item multi-slot sponsored search auctions Proceedings of the Acm Conference On Electronic Commerce. 2 |
| Abhishek V, Hosanagar K, Fader PS. (2012) On aggregation bias in sponsored search data: Existence andimplications Proceedings of the Acm Conference On Electronic Commerce. 1 |
| Abhishek V, Fader PS, Hosanagar K. (2008) Modeling user click behavior in sponsored search 2008 Workshop On Information Technologies and Systems, Wits 2008. 103-108 |