Wayne S. DeSarbo

Marketing Pennsylvania State University, State College, PA, United States 
Marketing Business Administration, General Business Administration, Statistics
"Wayne DeSarbo"
BETA: Related publications


You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Park J, Rajagopal P, Dillon W, et al. (2017) A new bayesian spatial model for brand positioning Journal of Modelling in Management. 12: 0-0
Blanchard SJ, DeSarbo WS. (2013) A new zero-inflated negative binomial methodology for latent category identification. Psychometrika. 78: 322-40
Kim S, Fong DKH, Desarbo WS. (2012) Model-Based segmentation featuring simultaneous segment-level variable selection Journal of Marketing Research. 49: 725-736
Blanchard SJ, Aloise D, DeSarbo WS. (2012) The Heterogeneous P-Median Problem for Categorization Based Clustering Psychometrika. 77: 741-762
Fong DKH, Ebbes P, DeSarbo WS. (2012) A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit Psychometrika. 77: 293-314
Scott CJ, DeSarbo WS. (2011) A new constrained stochastic multidimensional scaling vector model: An application to the perceived importance of leadership attributes Journal of Modelling in Management. 6: 7-32
Fong DKH, Desarbo WS, Park J, et al. (2010) A bayesian vector multidimensional scaling procedure for the analysis of ordered preference data Journal of the American Statistical Association. 105: 482-492
DeSarbo WS, Grewal R, Wang R. (2009) Dynamic strategic groups: deriving spatial evolutionary paths Southern Medical Journal. 30: 1420-1439
DeSarbo WS, Grewal R, Scott CJ. (2008) A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses Journal of Marketing Research. 45: 280-292
DeSarbo WS, Atalay AS, LeBaron D, et al. (2008) Estimating Multiple Consumer Segment Ideal Points from Context‐Dependent Survey Data Journal of Consumer Research. 35: 142-153
See more...