Wayne S. DeSarbo

Affiliations: 
Marketing Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, General Business Administration, Statistics
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"Wayne DeSarbo"
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Publications

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Park J, Rajagopal P, Dillon W, et al. (2017) A new bayesian spatial model for brand positioning Journal of Modelling in Management. 12: 0-0
Blanchard SJ, DeSarbo WS. (2013) A new zero-inflated negative binomial methodology for latent category identification. Psychometrika. 78: 322-40
Kim S, Fong DKH, Desarbo WS. (2012) Model-Based segmentation featuring simultaneous segment-level variable selection Journal of Marketing Research. 49: 725-736
Blanchard SJ, Aloise D, DeSarbo WS. (2012) The Heterogeneous P-Median Problem for Categorization Based Clustering Psychometrika. 77: 741-762
Fong DKH, Ebbes P, DeSarbo WS. (2012) A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit Psychometrika. 77: 293-314
Scott CJ, DeSarbo WS. (2011) A new constrained stochastic multidimensional scaling vector model: An application to the perceived importance of leadership attributes Journal of Modelling in Management. 6: 7-32
Fong DKH, Desarbo WS, Park J, et al. (2010) A bayesian vector multidimensional scaling procedure for the analysis of ordered preference data Journal of the American Statistical Association. 105: 482-492
DeSarbo WS, Grewal R, Wang R. (2009) Dynamic strategic groups: deriving spatial evolutionary paths Southern Medical Journal. 30: 1420-1439
DeSarbo WS, Grewal R, Scott CJ. (2008) A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses Journal of Marketing Research. 45: 280-292
DeSarbo WS, Atalay AS, LeBaron D, et al. (2008) Estimating Multiple Consumer Segment Ideal Points from Context‐Dependent Survey Data Journal of Consumer Research. 35: 142-153
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