Michel Wedel

Affiliations: 
Mathematical Statistics University of Maryland, College Park, College Park, MD 
Area:
Statistics
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"Michel Wedel"
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Publications

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Ashby NJS, Johnson JG, Krajbich I, et al. (2016) Applications and Innovations of Eye-movement Research in Judgment and Decision Making Journal of Behavioral Decision Making. 29: 96-102
Wedel M, Yan J, Siegel EL, et al. (2016) Nodule Detection with Eye Movements Journal of Behavioral Decision Making
Wedel M, Pieters R. (2015) The buffer effect: The role of color when advertising exposures are brief and blurred Marketing Science. 34: 134-143
Chung TS, Wedel M, Rust RT. (2015) Adaptive personalization using social networks Journal of the Academy of Marketing Science
Chung TS, Wedel M. (2014) Adaptive personalization of mobile information services Handbook of Service Marketing Research. 395-412
Satomura T, Wedel M, Peters R. (2014) Copy alert: A method and metric to detect visual copycat brands Journal of Marketing Research. 51: 1-13
Shi SW, Wedel M, Rik Pieters FGM. (2013) Information acquisition during online decision making: A model-based exploration using eye-tracking data Management Science. 59: 1009-1026
Teixeira T, Wedel M, Pieters R. (2012) Emotion-induced engagement in Internet video advertisements Journal of Marketing Research. 49: 144-159
Pieters R, Wedel M. (2012) Ad gist: Ad communication in a single eye fixation Marketing Science. 31: 59-73
Stakhovych S, Bijmolt THA, Wedel M. (2012) Spatial Dependence and Heterogeneity in Bayesian Factor Analysis: A Cross-National Investigation of Schwartz Values Multivariate Behavioral Research. 47: 803-839
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