Crystal J. Scott, Ph.D.
Affiliations: | 2007 | Pennsylvania State University, State College, PA, United States |
Area:
Marketing Business AdministrationGoogle:
"Crystal Scott"Parents
Sign in to add mentor| Wayne S. DeSarbo | grad student | 2007 | Penn State | |
| (The dimensions of marketing leadership: Exploring heterogeneity and relationship with perceived effectiveness.) | ||||
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Publications
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| Lee HW, Scott CJ. (2015) Marketing or sales: the executive decision Journal of Business Strategy. 36: 43-49 |
| Lee H, Scott CJ. (2013) The impact of customer satisfaction on chief marketing officer's compensation Journal of Applied Business Research. 29: 35-44 |
| Scott CJ. (2012) Corporate marketing leaders: The key attributes Journal of Business Strategy. 34: 41-46 |
| Scott CJ, DeSarbo WS. (2011) A new constrained stochastic multidimensional scaling vector model: An application to the perceived importance of leadership attributes Journal of Modelling in Management. 6: 7-32 |
| Fong DKH, Desarbo WS, Park J, et al. (2010) A bayesian vector multidimensional scaling procedure for the analysis of ordered preference data Journal of the American Statistical Association. 105: 482-492 |
| DeSarbo WS, Grewal R, Scott CJ. (2008) A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses Journal of Marketing Research. 45: 280-292 |
| DeSarbo WS, Park J, Scott CJ. (2008) A model-based approach for visualizing the dimensional structure of ordered successive categories preference data Psychometrika. 73: 1-20 |