Dongling Huang, Ph.D.
Affiliations: | 2008 | University of Texas at Dallas, Richardson, TX, United States |
Area:
Marketing Business AdministrationGoogle:
"Dongling Huang"Parents
Sign in to add mentor| Brian T. Ratchford | grad student | 2008 | UT Dallas | |
| (Three essays in marketing.) | ||||
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Markovitch DG, Huang D, Ye P. (2020) Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy Journal of Business Research. 118: 223-239 |
| Ma J, Huang D, Markovitch DG, et al. (2018) High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products European Journal of Marketing. 52: 1956-1980 |
| Huang D, Luo L. (2016) Consumer preference elicitation of complex products using fuzzy support vector machine active learning Marketing Science. 35: 445-464 |
| Durgee J, Markovitch D, Huang D. (2016) How to Advertise Radical Product Designs Design Journal. 19: 647-666 |
| Huang D, Strijnev A, Ratchford B. (2015) Role of Advertising and Consumer Interest in the Motion Picture Industry Review of Marketing Science. 13: 1-40 |
| Huang D, Markovitch DG, Strijnev A. (2015) Exploring the small movie profitability puzzle Marketing Letters. 26: 43-55 |
| Ma J, Huang D, Kumar MVS, et al. (2015) The impact of supplier bargaining power on the advertising costs of movie sequels Journal of Cultural Economics. 39: 43-64 |
| Huang D, Rojas C. (2014) Eliminating the Outside Good Bias in Logit Models of Demand with Aggregate Data Review of Marketing Science. 12: 1-36 |
| Markovitch DG, Huang D, Peters L, et al. (2014) Escalation of commitment in entrepreneurship-minded groups International Journal of Entrepreneurial Behaviour & Research. 20: 302-323 |
| Huang D, Rojas C, Bass FM. (2008) What Happens When Demand is Estimated with a Misspecified Model Journal of Industrial Economics. 56: 809-839 |