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Juncai Jiang, Ph.D.

Affiliations: 
2013 Management Science University of Texas at Dallas, Richardson, TX, United States 
Area:
Marketing Business Administration, Management Business Administration
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"Juncai Jiang"
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Brian T. Ratchford grad student 2013 UT Dallas
 (Essays on consumer search and competitive marketing strategies.)

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Publications

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Jiang J, Kumar NS, Ratchford BT. (2017) Price-Matching Guarantees with Endogenous Consumer Search Management Science. 63: 3489-3513
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