Zachary G. Arens, Ph.D.
Affiliations: | 2012 | Business and Management: Marketing | University of Maryland, College Park, College Park, MD |
Area:
Marketing Business AdministrationGoogle:
"Zachary Arens"Parents
Sign in to add mentor| Roland T. Rust | grad student | 2012 | University of Maryland | |
| (Consumption and the dynamics of consumer choice.) | ||||
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Publications
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| Arens ZG, Hamilton RW. (2018) The substitution strategy dilemma: substitute selection versus substitute effectiveness Journal of the Academy of Marketing Science. 46: 130-146 |
| Arens ZG, Hamilton RW. (2017) The rebound of the forgone alternative Journal of Consumer Psychology. 27: 318-332 |
| Matherly T, Arens ZG, Arnold TJ. (2017) Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas International Journal of Research in Marketing. 35: 15-33 |
| Arens ZG, Hamilton RW. (2016) Why focusing on the similarity of substitutes leaves a lot to be desired Journal of Consumer Research. 43: 448-459 |
| Hamilton RW, Thompson DV, Arens ZG, et al. (2014) Consumer substitution decisions: An integrative framework Marketing Letters. 25: 305-317 |
| Kopetz CE, Kruglanski AW, Arens ZG, et al. (2012) The dynamics of consumer behavior: A goal systemic perspective Journal of Consumer Psychology. 22: 208-223 |
| Arens ZG, Rust RT. (2012) The duality of decisions and the case for impulsiveness metrics Journal of the Academy of Marketing Science. 40: 468-479 |