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Rom Y. Schrift, Ph.D.

Affiliations: 
2011 Business Columbia University, New York, NY 
Area:
Marketing Business Administration
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"Rom Schrift"
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Oded Netzer grad student 2011 Columbia
 (Complicating choice.)

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Publications

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Wertenbroch K, Schrift RY, Alba JW, et al. (2020) Autonomy in consumer choice. Marketing Letters. 1-11
Cheng Y, Mukhopadhyay A, Schrift RY. (2017) Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit Journal of Marketing Research. 54: 636-649
Schrift RY, Parker JR, Zauberman G, et al. (2017) Multistage Decision Processes: The Impact of Attribute Order on How Consumers Mentally Represent Their Choice Journal of Consumer Research. 44: 1307-1324
Ascarza E, Neslin SA, Netzer O, et al. (2017) In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions Customer Needs and Solutions. 5: 65-81
Schrift RY, Kivetz R, Netzer O. (2016) Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions. Journal of Experimental Psychology. General
Schrift RY, Amar M. (2015) Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences Journal of Consumer Research. 42: 515-534
Schrift RY, Parker JR. (2014) Staying the course: the option of doing nothing and its impact on postchoice persistence. Psychological Science. 25: 772-80
Parker JR, Schrift RY. (2011) Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes Journal of Marketing Research. 48: 840-854
Schrift RY, Netzer O, Kivetz R. (2011) Complicating Choice Journal of Marketing Research. 48: 308-326
Kivetz R, Netzer O, Schrift R. (2008) The synthesis of preference: Bridging behavioral decision research and marketing science Journal of Consumer Psychology. 18: 179-186
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