Randolph E. Bucklin
Affiliations: | Management (MS/PHD) 0535 | University of California, Los Angeles, Los Angeles, CA |
Area:
Marketing Business Administration, Statistics, Web StudiesGoogle:
"Randolph Bucklin"Children
Sign in to add trainee| Catarina I. Ribeiro Sismeiro | grad student | 2002 | UCLA |
| Andres Terech | grad student | 2004 | UCLA |
| Zainab Jamal | grad student | 2006 | UCLA |
| Oliver J. Rutz | grad student | 2007 | UCLA |
| Michael S. Trusov | grad student | 2007 | UCLA |
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Publications
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| Hoban PR, Bucklin RE. (2015) Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment Journal of Marketing Research. 52: 375-393 |
| Rutz OJ, Bucklin RE, Sonnier GP. (2012) A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising Journal of Marketing Research. 49: 306-319 |
| Sismeiro C, Mizik N, Bucklin RE. (2012) Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach International Journal of Research in Marketing. 29: 134-147 |
| Rutz OJ, Bucklin RE. (2012) Does banner advertising affect browsing for brands? clickstream choice model says yes, for some Qme-Quantitative Marketing and Economics. 10: 231-257 |
| Rutz OJ, Bucklin RE. (2011) From Generic to Branded: A Model of Spillover in Paid Search Advertising Journal of Marketing Research. 48: 87-102 |
| Rutz OJ, Trusov M, Bucklin RE. (2011) Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Marketing Science. 30: 646-665 |
| Trusov M, Bucklin RE, Pauwels K. (2010) Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES Gfk Marketing Intelligence Review. 2: 26-33 |
| Trusov M, Bodapati AV, Bucklin RE. (2010) Determining Influential Users in Internet Social Networks Journal of Marketing Research. 47: 643-658 |
| Trusov M, Bucklin RE, Pauwels KH. (2009) Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site Journal of Marketing. 73: 90-102 |
| Bucklin RE, Sismeiro C. (2009) Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing Journal of Interactive Marketing. 23: 35-48 |