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Richard Pollay - Publications

Affiliations: 
University of British Columbia, Vancouver, Vancouver, BC, Canada 
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13 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2007 Pollay RW. More than meets the eye: on the importance of retail cigarette merchandising. Tobacco Control. 16: 270-4. PMID 17652243 DOI: 10.1136/tc.2006.018978  0.371
2006 Anderson SJ, Pollay RW, Ling PM. Taking ad-Vantage of lax advertising regulation in the USA and Canada: reassuring and distracting health-concerned smokers. Social Science & Medicine (1982). 63: 1973-85. PMID 16843578 DOI: 10.1016/j.socscimed.2006.05.020  0.54
2004 Pollay RW. Considering the evidence, no wonder the court endorses Canada's restrictions on cigarette advertising Journal of Public Policy and Marketing. 23: 80-88. DOI: 10.1509/jppm.23.1.80.30407  0.383
2003 Pollay RW, Dewhirst T. A Premiere example of the illusion of harm reduction cigarettes in the 1990s. Tobacco Control. 12: 322-32. PMID 12958396 DOI: 10.1136/tc.12.3.322  0.494
2003 Pollay R. Zebras in Russia! Where next? Tobacco Control. 12: 89-90. PMID 12612370 DOI: 10.1136/tc.12.1.89  0.455
2002 Muggli ME, Pollay RW, Lew R, Joseph AM. Targeting of Asian Americans and Pacific Islanders by the tobacco industry: results from the Minnesota Tobacco Document Depository. Tobacco Control. 11: 201-9. PMID 12198269  0.509
2002 Pollay RW, Dewhirst T. The dark side of marketing seemingly "Light" cigarettes: successful images and failed fact. Tobacco Control. 11: I18-31. PMID 11893811  0.49
2000 Pollay RW. Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents. Tobacco Control. 9: 136-47. PMID 10841849  0.507
1996 O'Keefe AM, Pollay RW. Deadly targeting of women in promoting cigarettes. Journal of the American Medical Women's Association (1972). 51: 67-9. PMID 8868553  0.427
1995 Pollay RW. Targeting Tactics in Selling Smoke: Youthful Aspects of 20th Century Cigarette Advertising Journal of Marketing Theory and Practice. 3: 1-22. DOI: 10.1080/10696679.1995.11501675  0.354
1989 Pollay RW. Filters, Flavors … Flim-Flam, Too! on “Health Information” and Policy Implications in Cigarette Advertising Journal of Public Policy & Marketing. 8: 30-39. DOI: 10.1177/074391568900800103  0.34
1988 Pollay R, Firat AF, Dholakia N, Bagozzi RP. Philosophical and Radical Thought in Marketing Journal of Marketing Research. 25: 411. DOI: 10.2307/3172956  0.348
1988 Pollay R. Book Review: Philosophical and Radical Thought in Marketing Journal of Marketing Research. 25: 411-414. DOI: 10.1177/002224378802500413  0.341
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